In recent weeks, international design houses have incited headlines for flipping their ateliers into manufacturing hubs for medical masks and gowns. From Ralph Lauren to Louis Vuitton, these efforts have inspired additional corporations to follow suit and combat the burden that COVID-19 inflicts on the masses. While members of the fashion industry have made significant contributions to relief efforts, this area of commerce has faced a sharp decrease in consumer spending, placing strain on those working in production, retail, and beyond. Yet, in spite of current strains on these businesses, emerging brands are pooling their resources to support at-risk populations in whatever ways they can. La Ligne, for example, will be providing 15 percent of its sales to Baby2Baby, along with a mask with each purchase.
In a time when the principle of community bears crucial to protecting those who need it most, we highlight some of the fashion brands volunteering their teams to provide relief to vulnerable populations and medical responders. Purchasing from these names we have grown to love will not only finance the production of critical supplies, but also supports the longevity of their businesses through this uncertain time.
This article originally appeared on Harper’s BAZAAR US.