The Sella made its debut during the spring/summer 2017 season…
…But fall/winter 2017 was when things got really exciting for the bag. It turned up on the runways in a variety of covetable sizes and materials, befitting of its status as the rising star in Tod’s inventory of hit accessories.
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It bears all the hallmarks of quality and craftsmanship Tod’s is renowned for.
Mention Tod’s and the Gommino loafer immediately come to mind. And it’s no surprise: The casual-but-sophisticated driving shoe was conceived by founder Diego Della Valle in the ’70s, and since then it has gone on to represent the spirit of continual innovation and enduring style. Ditto the Sella—even though it just two seasons-old, Tod’s celebrated approach to craft and subtle luxury is apparent in the many ways every detail of the bag has been carefully engineered and put together.
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For fall/winter 2017, the bag takes on equestrian undertones.
Quilting reminiscent of horse riding blankets, plus ribbing and stitches that evoke the refinement of saddle craft can be witnessed on the Sella. Its structural form also takes after the clean lines seen in contemporary architecture.
It inspired a pop-up corner at Tod’s Hong Kong Landmark store.
Tod’s re-modelled its Landmark boutique with a brand new look and retail concept, so naturally the Italian brand threw a big unveiling party that was attended by top Chinese and Hong Kong celebrities such as Liu Shishi and Pakho Chau.
Hot shots aside, the Sella was, without a doubt, the other star of the night. Nestled in one corner of the store was a special pop-up corner dedicated to the Sella, which also featured studded panels carved out in the silhouette of galloping horses, a metallic saddle and stirrups. Tod’s also flew in an artisan from its Italian workshops to demonstrate the meticulous processes that go into bringing each Sella bag to life.
The best thing about the Sella? You can wear the bag in any way you want.
Designed to work equally hard in the boardroom and at the bar, the Sella is one versatile arm candy that strikes the perfect balance between formal and casual.