We get it. It’s hard to go local and support Singaporean designers when you don’t know where to start. That’s why we created this definitive guide to the local fashion scene—all the way from A to Z. From silky workwear to edgy streetwear, bridal couture to modern cheongsams, cashmere shawls to maternity lingerie, we’ve got you covered.
Photo: Wee Khim Photography
Wykidd Song is arguably one of Singapore’s most noted fashion designers. He’s often credited for putting Singapore fashion on an international platform when he created Song + Kelly—an internationally renowned womenswear label, alongside British graphic designer Ann Kelly. At the height of its success in the 1990s, the label’s collections were sold in international luxury department stores such as Harrod’s and Selfridges in London, as well as Barney’s in New York. The label’s closure in 2007, following the dissolution of the creative duo’s partnership, saw him leaving Singapore to pursue other creative interests. But in September this year, the designer is back with his new womenswear label. Called AKINN, it will focus on creating structured yet comfortable pieces of clothings for the globetrotting career woman. In an interview with BAZAAR, the designer gets candid about his latest venture, his thoughts on responsible consumption and what his 20 years of experience in the industry has taught him.
Read the rest of our interview with Wykidd Song on AKINN here.
Price: From $249 to $329
A.OEI STUDIO (@a.oei_studio)
A.Oei Studio focuses on modern silhouettes, subtle details and original textiles. Inspired by art, nature and technology, we approach each collection by designing prints that visually tell these stories and combining graphic and abstract textures that can be mixed and matched beyond seasons. Founded by Angeline Oei, A.Oei Studio was envisioned as a contemporary womenswear label and creative platform to explore new print and design techniques. Angeline trained in Amsterdam Fashion Institute and designed for international luxury brands before starting the independent label in Seattle and Singapore.
Price: From $59 for a top to $289 for a jacket
Where: aoei-studio.com or Keepers at 111 Middle Road , The Comma Store at Orchard Gateway #03-16 and Eggthree at Katong I12 #01-08
ADLINA ANIS (@adlinaanisofficial)
Adlina Anis is no stranger to the world of fashion. Working for numerous fashion magazines after her graduation, she clocked 7 years in the fashion and media industry before leaving to start her own brand. Seeing a lack in options for modest wear, Adlina launched her own namesake label, specializing in hijabs and headgear for the modern Muslim woman. Paying particular attention to the fit, fabric and richness of colour, she provides an array of styles from turbans to easy-going slip-on snoods. Since her hijab designs took off, she has designed a sports version called The Ninja Echo and more. On top of her continued innovation, she also demonstrates how to style her pieces using her YouTube channel, raking over 2 million views.
Price: From $35 to $75, depending on the material
Where: Shop online at www.adlinaani.com or at
80 Changi Road Level A (ATTIC) Centropod Singapore 419715
Singaporean-Japanese contemporary womenswear label Ametsubi—founded by Elizabeth Soon and Keita Ebihara—is known for its progressive aesthetic, inventive tailoring, and unique fabrications. Think minimalist silhouettes and fluid draping rendered in the form of asymmetric wrap shirts and skirts, origami-esque detailing, and ruched layers.
Where: Shop online at www.ametsubi.com.
Another Sole (@nothersolegirl)
Gone are the days where pretty dress shoes come with the physical cost of shoe-bites
and blisters. Thanks to home grown footwear brand Another Sole, now you can have
shoes that fit as comfortably as they look good. Made out of high-quality, unlined
leather on top of a rubber sole and breathable sports footbed, the shoes function
almost like comfy sneakers, with all the polish and style of a pair of oxfords. Best of
all, 10% of their profits are repatriated to children’s charities and goes towards
funding orphanages and feeding underprivileged children – so you can shop with a
clean conscience that you’re paying it forward.
Price: From $100+
Where: Shop online at sg.anothersole.com
Founded in Singapore in February 2017 by two mumpreneurs, Anseina (Ans) and Erlyn (Ein), Ans.ein is a fashion brand that offers products based on works of art for the stylish woman and her little ones. Whether that’s the strong, confident strokes of adults or the cute playful sweep of kids. You can even turn your own masterpiece into a wearable garment with Create Ans-ein, a bespoke service offered by the brand. Specialising in effortless kimono tops, wrap dresses and jumpsuits, the label also employs sustainable design techniques such as paperless pattern drafting and cutting that minimises waste, as well as multi-functional design.
Price: From $35 to $75, depending on the material
Where: Shop online at www.ans-ein.com or at:
Takashimaya (Ladies’ Fashion Level 3, 391A Orchard Rd)
Design Orchard (250 Orchard Rd)
Naiise Iconic at Jewel Changi Airport (78 Airport Boulevard, Jewel Changi Airport #02-205/206)
The Playfair at Suntec City (3 Temasek Blvd #02-433)
Liliewoods at 112 Katong (12 East Coast Road, #01-24/25)
The Farm Store at National Design Centre (111 Middle Rd, level 1)
The Artground at Goodman Arts Centre (90 Goodman Road, Block J #01-40)
Founders Jean-Vincent, Léonard and Vincent paired quintessential Parisian menswear aesthetics with an Asian slant for their label Ashenfeld. They found each other by happenchance at an art event in Singapore and bonded over their common appreciation for art, fashion and travel—which also happens to be their design pillars. Comprising basics and semi-casual menswear apparels, Ashenfeld is a great option for men looking for fuss free apparels they’ll look good in.
Price: From $50 to $100
August Society (@august_society)
Look no further than August Society for the perfect swimsuit for your next beach holiday. Created from sustainable materials (made out of recycled waste plastic that are broken down and woven into fabrics) and digital printing techniques that uses less dye and ink, the label’s swimsuits are ethically produced in a small factory in Bali with reduced wastage. They also contain XtraLife Lycra® for shape retention; are chlorine, sun cream and oil-resistant; and have excellent UV protection.
Where: augustsociety.com or Design Orchard, The Green Collective @ Funan and Foliage United Square
For brothers Kenghow and Kage Chong, working with the best materials possible is their top priority. Launched in 2013, their minimalist menswear label Biro uses fabrics from Japan, and adhere to precise, Japanese-quality tailoring standards. Some of the fabrics they use come from mills that use artisanal techniques, such as one from Kyoto that uses a yarn-dyeing process that is identical to that for making kimono fabric. The end result? Excellent colour-fastness and richer colours. Most of the materials used by Biro are also woven using vintage machinery, which in turn add character to each piece of clothing. The brothers pride themselves as being able to work with some of Japan’s (or perhaps even the world’s) best garment factories and textile mills, and the fact that Biro’s products are made in Japan in order to ensure impeccable quality. Also, do check out SHOUTEN by Biro, their multi-label Japanese lifestyle store, which was built using naturally produced indigo-coated wood from Tokushima, Japan. This compact retail space stocks not only Biro apparel, but also niche and meticulously curated Japanese lifestyle items.
Price: From S$110 for a T-shirt to S$650 for a gabardine jacket.
Where: Shop online at www.birocompany.com
Or SHOUTEN (809 French Road, Level 3, Kitchener Complex, Singapore 200809)
CHARLES & KEITH (@charleskeithofficial)
Charles & Keith has come a long way since its establishment in 1996, having expanded beyond the shores of Singapore to the Asia Pacific, the Middle East, Europe and the United States of America. Founded with a vision to empower women around the world and celebrate the freedom of expression, the homegrown label constantly reinvents its footwear, accessories and jewellery with a sleek, contemporary take. The brand also believes in social and environmental responsibility—its sustainability efforts include the use of Forest Stewardship Council (FSC) certified paper, and collaborations with international organisations such as United Nations Entity for Gender Equality (UNWOMEN), Breast Cancer Foundation and World Wide Fund for Nature (WWF).
Prices: From $19.90 for a skinny knot belt to $185.90 for a leather bucket bag.
Where: Shop online at https://www.charleskeith.com/sg/ or in-stores
COLLATE THE LABEL (@collatethelabel)
Launched in 2015 by Singaporean It girl Velda Tan and co-founder of another online label Love-Bonito, Collate The Label has amassed a number of fans who fell in love with sharp, chic and classic designs which can take a woman from work to play effortlessly. Before setting up Collate The Label, Tan specially took classes in fashion drawing, pattern making, and brand management courses at the famed Central Saint Martins College in London. The label’s apparel features a lot of flowy silhouettes in pastel hues, which are timeless and easy to wear. Tan also ensures that the designs are infused with a good dose of modern sensibility, in order to fit seamlessly into the everyday life of the independent working woman.
Prices: A basic cotton T-shirt starts from $55, while a lace jumpsuit can go up to $169.
Where: Shop online at https://collatethelabel.com
Feeling “depressed” with their day jobs, Kenny Lim and Andrew Loh created streetwear label Depression in 2006, where they started off as a small T-shirt brand. Heavily influenced by punk, goth, and Japanese streetwear elements, Depression subsequently became known for their unisex and predominantly black collections featuring deconstructed design and unusual cuts. The label’s founders have been featured in Singapore’s design museum, judged fashion competitions, and were invited to show at Berlin Fashion Week and Seoul Fashion Week. Celebrity fans include Adam Lambert, the Black Eyed Peas and Kat von D. Check out Sects Shop, their multi-label concept store which stocks Depression’s pieces along with other cult streetwear labels from across the globe.
Where: Shop online at www.depression.com.sg
Or at SECTS SHOP SINGAPORE (ORCHARD GATEWAY #04-14)
DESTI SAINT HANDBAGS (@destisainthandbags)
With a background in finance Desti Saint formed Desti Saint Pte Ltd with the intention of showcasing her original and contemporary designs. Having always had a passion for colour Desti Saint designs organically, using the most luxurious fabrics and leathers she can source, often adding an extravagant twist with the use of jade, hand carved or hand woven leather. Practical and affordable elegance are the hallmarks of her designs, which are aimed at stylish, self confident women of all ages. Today, based in Singapore, Desti Saint Handbags has a growing fan base across the World.
Where: Shop online at destisaint.com
Dzojchen (pronounced doh-jen), launched in 2013, is the inspiration of its founder and director Chelsea Scott-Blackhall. Born of her British and Singapore descent, it is a brand rooted in the contrasting cultures, practical and philosophical influences, of East and West. Dzojchen is about paradox and duality. Unexpected balance from contradiction…the fusion of seemingly opposing fashion dualities in a subtly-striking balance. Present in both fabric and form, the brand’s aesthetic embraces and exploits cross-conventional styling to capture the brand’s hallmark ‘IndiviDUALITY‘…refined cuts with bold expression, creating luxury tailored & polished street styles which are contemporary-classic, poised + playful. Premium tailoring, attention to detail, and custom fabrications are pillars of the brand’s Men’s and Womenswear Collections, seen on the runways of Paris, New York, Tokyo, Seoul and Singapore Fashion Weeks.
Where: Shop online at www.dzojchen.com
ELOHIM BY SABRINA GOH (@bysabrinagoh)
Finalist of the Singapore Young Designer contest in 2006 and 2007, LASALLE SIA College of the Arts Fashion alumni Sabrina Goh launched Elohim in 2009. In 2013, Goh was invited show at Vogue Fashion Night Out Bangkok in 2013. And in 2015, she received mentorship from top fashion designers such as Diane von Furstenberg and Thakoon, under the inaugural Fashion Futures program co-organised by Singapore Fashion Week and CFDA. Known for her minimalist and structural silhouettes, Elohim is much sought after by women who want chic and fuss-free outfits with an edge. Last year, Elohim collaborated with The Walt Disney Company Singapore to celebrate Mickey Mouse’s 90th birthday and released a capsule collection named the True Original Mickey Collection.
Where: Shop online at www.sabrinagoh.com
Or at SABRINAGOH Flagship Store (#02-14 Capitol Piazza, Singapore 178905) and SABRINAGOH Concept Store (#03-46 Paragon, Singapore 238859); a small is also available at TANGS.
Tired of staring into a wardrobe brimming with clothes, with a sense of having nothing to wear, or throwing out clothes that fall apart after a few washes, designer and founder, Alicia Tsi quit her full time job and set out to pursue her passion in fashion and create quality classics that made women feel beautiful in them. Esse was born out of a desire to redefine the way consumers approach fashion and interact with their garments by inspiring them to consider their garment’s purpose and lifecycle.
Where: Shop online or book an appointment at essethelabel.com
ETHAN K (@ethankofficial)
An Ethan K bag is no ordinary bag. It’s lightweight due to an 18-hour ‘hand staking’ process that ensures the softest skin texture. A pioneering patented technique gives the skin a shine like no other. Ethan K is no ordinary brand, either. Finding “luxury” and “bespoke” overused, the designer only comes out with a collection when he’s ready, only produces a bag when he can find the suitable skin. The brand may be based in London but the Singaporean designer Ethan Koh grew up in a local tannery business, Heng Long Leather, that his great-grandfather had set up in the early 1990s which currently supplies a bulk of Ethan K’s crocodile skin. The brand’s elusive bags are now in some of the world’s best stores like Harrods in London, L’Eclaireur in Paris, and Tsum in Moscow, but, luckily for us, we can still get our hands on them right here in Singapore.
Where: Malmaison By The Hour Glass (270 Orchard Road) and Pop-Up @ Pedder On Scotts (Level 2, Scotts Square, 6 Scotts Road)
FREDERICK LEE COUTURE
Frederick Lee is one of Singapore’s most recognised and sought-after couturiers and bridal designers. Known for his flamboyant and glamourous gowns, Lee is also a familiar name in the local theatre scene, having designed costumes for many productions and winning Best Costume Design at the 2010 Life! Theatre Awards. He was also named Designer of the Year at the 2004 Singapore Fashion Awards and appointed several times as the Director of Costumes for our National Day Parade. In 2013, he was also named as a member of the Asian Couture Federation. On top of national commitments and theatrical work, Lee divides his time between his fashion and bridal collections. If you appreciate the intricate details of couture, embrace diversity and individuality, be sure to check out his creations.
Where: https://www.facebook.com/pg/FLBridalSingapore ; 623, Aljunied Road, Aljunied Industrial Complex, #07-02, Singapore 389835
Prices: Upon enquiry.
Tel: 6323 4372
In 2011, NAFA and Central Saint Martins graduate Gin Lee established her eponymous label in Israel, which was hardly a conventional choice for a Singaporean brand. Winner of the Emerging Designer of the Year at the 2016 Singapore Fashion Awards, Lee is known for her love of lightweight fabrics such as silk, as well as clever use of pleating to give structure and create movement. Besides pleats, Gin Lee’s designs also often incorporate the use of translucent fabrics, sheer panelling, and slits to create an airy and ethereal feel to her creations. Lee’s laidback and flattering silhouettes are perfect for both a casual weekend, as well as a sensual date night.
Where: Shop online at www.ginleestudio.com or visit their boutique at #02-35 Raffles City Shopping Centre. A small selection is also stocked at TANGS.
Related article: 10 Local Designers Tell Us Why They Love Singapore
HEADS OF STATE MILLINERY (@headsofstatemillinery)
Singaporean Milliner Chee Sau Fen spent 15 years as a self-taught designer in the visual art and events industry before taking part in a competition for sustainable fashion design organised by the Textile and Fashion Federation of Singapore. Subsequently, she developed her own label and focused on creating handmade statement headwear. Chee constantly looks to nature for inspiration and champions sustainable fashion and fair-trade practices. She gives back to society by working with marginalised communities in the region and creating employment opportunities for them. For example, most of the millinery’s creations are made using abaca fibres, which are collected and handwoven on traditional looms by women from the Bukidnon tribe in Southern Philippines. They are then hand-sewn into hats by a group of housewives in Cebu, in addition to Chee and her two assistants in Singapore. No stiffening chemical sprays are used, and the fibres are coloured using natural plant dyes.
Prices: Email email@example.com for customisation enquiries.
H H E R (@hherstudios)
h h e r is a modern ready-to-wear fashion brand with a focus on design, comfort and quality. This homegrown label was just newly launched in May 2019. Clean lines, soft shapes and subtle details. Expect wardrobe essentials with clean lines, soft shapes and subtle details, as they reinvent classics with a hint of quirk. Drawing inspirations from everyday life, the collections are defined by a minimalistic, eclectic, feminine yet androgynous style with an emphasis on tailoring, material and construction. Every piece is thoughtfully designed to last beyond seasons.
IN GOOD COMPANY (@igcasia)
In Good Company has contemporary elegance written all over it—with a twist on timeless, modern wardrobe essentials as the cincher. Alongside an affinity for sharp silhouettes, even their softer looks have a structural beauty to them that reflect the brand’s expertise in combining thoughtful design with the technical finesse of tailoring and drapework. Since their launch in 2013, this homegrown womens, mens, and kidswear brand has stayed consistent with its edgey cuts and clean color palettes while still keeping in mind Singapore’s sweltering weather.
Where: Shop online at www.ingoodcompany.asia or in stores at the following locations:
ION Orchard (2 Orchard Turn #B1-06, Singapore 238801)
Tangs at Tangs Plaza (Level 2, 310 Orchard Road Singapore 238864)
The Shoppes at Marina Bay Sands (2 Bayfront Avenue #B1-65, Singapore 018956)
Jewel Changi Airport (78 Airport Boulevard #01-214/215/216, Singapore 819666)
Launched in 2016, Inventory specialises in bespoke and made-to-measure for both women and men. It is the brainchild of sisters Olivia and Amanda Lin, who found their niche in the local made-to-measure market. While Olivia has a background in menswear tailoring, Amanda manages the brand as well as the numbers. Besides custom-made shirts and suits, what’s interesting is that Inventory also specialises in streetwear, which means you can tailor denim jeans, chinos, Gurkha trousers, bomber jackets and other styles to your exact specifications. So far, Inventory has collaborated with local creatives such as past President Design Award winner Theseus Chan, as well as leather goods designer Darren Loke; they’ve also dressed members of local band TOMGIRL for their gigs.
Where: http://www.inventory-co.com; atelier at 100 Peck Seah Street, PS100, 07-06
Prices: A made-to-measure women’s shirt starts at $220, while a bespoke, fully-canvassed 2-piece wool blend men’s suit starts from $990.
Tel: 6208 6200
KLARRA is a clothing label of contemporary classics. Powered by a kaleidoscope of wearable silhouettes and quality fabrics, each design is created upon KLARRA’s signature modern and sophisticated tailoring that forms the essentials of a woman’s wardrobe. The brand wishes to give women the freedom of expression through one brand – so they craft their aesthetics and products to accompany women in their everyday and through their different phases of life.
Where: Online at klarra.com
Goh Lai Chan has been making cheongsams for more than 30 years and is hailed as the nation’s grandmaster of cheongsam. He has clients from all over the world, and even some coming from China, where the cheongsam has its roots. Goh’s eponymous label is not only famous for this traditional form of Asian dress, but also contemporary evening and bridal gowns. Laichan’s cheongsams are cut on the bias, which allows the fabric to drape more easily and give the final product a softer silhouette. It is also more practical for the modern woman as it follows the curves of the body whether she’s standing up or sitting down and provides a more forgiving fit. Many of his cheongsams are also made using Japanese kimono fabric and embellished with semi-precious stone buttons. Besides made-to-order outfits, off-the-rack cheongsams and cheongsam tops are also available- those crafted with printed fabrics come as unique pieces so that you’ll never run into anyone with the same outfit.
Where: #03-20 Paragon, 290 Orchard Road, Singapore 238859
Tel: +65 6235 0049
LILY & LOU (@lilyandlou_official)
Homegrown label Lily & Lou aims to empower women to create their own unique clothing that will last for a long time. Customisation takes centre stage, while quality eco-friendly fabrics—such as Tencel, bamboo and deadstock fabrics that will otherwise end up at landfills—are thoughtfully sourced. Fabric scraps also are retained and made into other products as part of the brand’s up-cycling initiative to eliminate wastage.
For luxurious handmade bags crafted from fine Italian leather, Lingwu is the local brand to look at. While the brand offers several avant-garde and unconventional pieces for more daring fashionistas, what Lingwu truly excels at is creating classic and timeless bag silhouettes updated with modern features like tortoiseshell top handles or crocodile-skin textures. Founder and designer Goh Ling Ling subscribes to an ethos of sustainability and slow-fashion, which means that each bag is made with time and care, while any exotic skins used are ethically sourced from Indonesia. As an added bonus, Lingwu’s boutique doubles up as a chic apartment, where you are welcome to browse leisurely in a pressure-free environment.
Prices: Bags range from SG$678 to SG$1736
Where: Shop online at lingwu.sg, or their salon at 43 Jalan Merah Saga, #02-78
LISA VON TANG (@lisavontang)
Lisa Von Tang was born in 2015 with a strong and unique point of view. The East meets West leitmotif, which is the brand’s selling point, only the start of what’s to come. Since then, their signature silk Warrior Bomber jacket has been worn on the backs of Mick Jagger, Eve and others whom further exemplified Lisa Von Tang’s edgy, cool, sexy styles.
Prices: $180 for a brocade bra; $475 for a silk cropped jacket; $1,649 for Made-to-Order Von Tang Blazer in Tattoo
Where: #01-68 The Shoppes at Marina Bay Sands, 10 Bayfront Avenue, 018972
LivingWear was co-founded by Desmond Pheh in 2018 on the ethos that premium daily essentials, such as t-shirts and underwear, should not come with premium price tag. What started out as a humble Kickstarter project, LivingWear is now one of Southeast Asia’s fastest-growing lifestyle fashion brands. Crafted from supple and environmentally-sustainable Austrian Tencel™ Lyocell, LivingWear’s range of undergarments is wrinkle-resistant, breathable, anti-bacterial and hypoallergenic. The brand is also Asian size-conscious—if undergarments from major fashion retailers have always been too small or too large for you, there’s a good chance that you’ll find that fits just right.
Where: Shop online at www.livingwear.co
LOW DOSE (@lowdoseofficial)
Low Dose is a resort wear brand with an ethos rooted in inspiring the well-traveled woman with a good dose of holiday spirit. Balancing between fashion and function, every item in this brand’s collection is a beautiful combination of elegance, sensuality, sophistication to empower a woman with uniqueness and attitude when it comes to travel style. Low Dose is a floral print galore, a brand with a penchant for breezy designs perfect for Singapore’s tropical weather and destinations alike. They also feature a collection of minimalistic accessories to add a dose of delicate luxury to every ensemble. Low Dose prides themselves for creating fashion for the woman who’s the antithesis of today’s millennial—someone born in a face paced world whose freedom is the utmost priority, who is fiercely independent and confident—and it shows.
Where: Shop online at www.lowdoseofficial.com
Paris-based Singaporean Mashizan Masjum spent two decades in TV journalism, directing and producing award-winning documentaries for National Geographic, History Channel and Discovery. But designing footwear has been his passion since he was a young boy. Masjum learnt his craft in Florence, Italy from master artisan as well as a veteran designer from the House of Salvatore Ferragamo. Since then, MASHIZAN shoes have been manufactured by hand in Italy. Designed for sophisticated, bold women with a strong sense of self, every collection has MASHIZAN’s unique and modern touch. Each shoe represents a story, an encounter or the people Mashizan Masjum meets on his travels.
Where: Shop online at mashizan.com
MATTER PRINTS (@matterprints)
Founded by Ho Renyung and Yvonne Suner in 2014, Matter Prints is a socially motivated brand that seeks to impact change in the world, one print at a time. Working with rural artisans in countries like India and Indonesia, the resulting heritage textiles are translated into versatile pieces perfect for the modern globetrotter. Think: Sideswept pants, easy jumpsuits and classic shirt dresses that you can wear on holiday or even to the boardroom.
Price: From US$59 for a set of travel pouches to US$209 for silk dhoti pants
Where: www.matterprints.com, Gallery & Co., Kapok, Threadbare & Squirrel, Touch The Toes
MAX TAN (@maxtanstudio)
After graduating at the top of this class in 2006, NAFA Fashion Design alumni Max Tan went on to debut during Singapore Fashion Week 2007. Max Tan’s very own label launched in 2010 and became the first Asian label invited to showcase at the prestigious Modefabriek in Amsterdam. His androgynous creations have since been sought after and retailed in Italy, Norway, USA, China, and the Middle East. Tan describes his signature style as “Serious but never severe, minimal but never simple, fragile but never weak”, and is renowned for his sculptural and voluminous silhouettes. He also almost always works with a monochromatic colour palette. Max Tan also recently launched a Chinese New Year capsule collection in collaboration with socialite Paige Parker.
Where: Shop online on www.max-tan.com, or contact MAX.TAN Studio (29 Mcnair Road Singapore 328528) for an appointment. A small selection is also stocked at Restyle @ Isetan Scotts and several other locations in Singapore.
MICHELLE SCHULZ (@michelleschulzcollections)
Michelle Schulz seeks to inspire conscious shopping through structured, casual-chic pieces that are thoughtfully designed and crafted for the modern woman. The eco-friendly label makes measured efforts to reduce their carbon footprint—all garments are locally made from sustainable, organic, recycled or rescued materials under acceptable working conditions.
NIDA SHAY (@nidashay)
Born and raised in Abu Dhabi, designer Nida Tahir Shaheryar set up her very first atelier in 2008 in Dubai under another name, after she graduated from the Parsons School of Design in Paris. Back then, she was already commissioned to create outfits for high profile sheikhas in the region. Before all that, the Economics graduate from University of Manchester was, in fact, working in banking. Upon moving to Singapore with family, she officially launched Nida Shay in 2012 and has presented her collections at Singapore Fashion Week. Nida Shay’s extravagant, heavily embellished and embroidered pieces celebrate intricate craftsmanship. All her creations are made in Lahore, Pakistan, by a specialised team of artisans which are experts in traditional handiwork.
Prices: Email firstname.lastname@example.org for enquiries.
ONG SHUNMUGAM (@ongshunmugam)
Known for her contemporary and innovative take on the Asian dress, lawyer-turned fashion designer Priscilla Shunmugam has received many positive press reviews and won several accolades since the launch of her label Ong Shunmugam in 2010. Besides being invited to exhibit and retail at the National Museum of Singapore, it was also one of the only 2 Singaporean fashion labels selected by fashion portal Future Fashion Now to present at its show at Paris Fashion Week in 2012. Subsequently, in 2013, she won the Grand Award at the prestigious Design For Asia Awards. Though Ong Shunmugam may be best known for its modern reinterpretation of the cheongsam/qipao, a well-received collection for Hari Raya, inspired by traditional Malay costume was presented in 2018; this goes further to establish the brand’s identity as a creative guardian of Southeast Asian heritage.
Where: Shop online at www.onshunmugam.com
Or view their collections/ discuss customisation possibilities at Atelier Ong Shunmugam (43 Jalan Merah Saga 01-76 Singapore 278115)
Tel:+65 6252 2612
Related article: 7 Local Shoe Brands That Are Making Waves Internationally
PAULINE NING (@paulinening)
Pauline Ning is an asia designer fashion label based in Singapore. They produce urban ready-to-wear feminine designer clothing with a touch of edginess, bringing together contemporary fashion and traditional handcrafted work which naturally drawn to organic shapes and elements. Gathering together contradictions, their work reflects opposites — raw and refined, structured and soft.
Where: Shop online at www.notjustalabel.com/pauline-ning
PERK BY KATE (@perkbykate)
Dissatisfied with the lack of well-fitted lingerie she could find on the market, Kate Low decided to take matters into her own hands by starting local online lingerie boutique, Perk by Kate. At the very beginning, it was retailing indie lingerie brands sourced from around the globe. After noticing that bralettes (bras without wires and structured cups) were her bestsellers, Low decided to come up with her own designs, which sold out within weeks. Comfortable and uber-feminine padded bralettes are the label’s signature. These come in sizes suited for smaller or fuller busts. They even make maternity bralettes so that pregnant and breastfeeding mums do not have to suffer from the discomfort of ill-fitting lingerie. You can also opt for custom-made lingerie, for which special appointments must be made. Perk by Kate also gives back to society by supporting fair trade practices and by taking part in the Uplift Project, which donates pre-loved bras to women in underprivileged regions around the world.
Where: Shop online at www.perkbykate.com or drop by their studio to at 134A Telok Ayer Street Singapore 068600
Encapsulating the philosophy of modest style for the modern woman, PINKSALT is a local boutique fashion label that creates contemporary resort wear and swimwear. Established in 2017, founders Belinda and Su May started up the label with the hopes of making stylish swim and resort wear versatile, modest and comfortable for any woman’s lifestyle. Much like the Himalayan salt’s rare and unique qualities the label merges fashion and functionality. This time around, the girls have come together in their latest capsule collection to deliver elegant pieces that intertwine sleek silhouettes and fresh colour block patterns that are perfect for everyday wear.
Prices: $40 for a beach tote to $150 for rashguard or tankini swimsuit
Where: Shop online at https://www.pinksaltswim.co
Created in 2010 by local designer Gilda Su, RÊVASSEUR, which means ‘daydreamer’ in French, is a mix of whimsical and avant garde designs, with strong silhouettes, a play on textures and prints, and some down-right outrageous OTT novelties. RÊVASSEUR aims to bring “fun” back into fashion, to encourage its wearers to experiment and to make a statement with a personal style that is uniquely theirs.
Where: TANGS at Tang Plaza; Takashimaya
Salient Label (@salientlabel)
Simple in design and minimal in hues, the pieces from Salient Label are simplistic and understated. The commercial pieces by Salient Label are designed for women who value pieces that are necessary and interesting. Thoughtful designs that are realistic and versatile in styling, affordable yet contemporary.
Where: Shop online at salientlabel.com
THE PREFECTURE (@the_prefecture)
Touted as tropical tailoring for men, The Prefecture is your one-stop shop for all things bespoke menswear. Helmed by former Zalora in-house menswear designer Mr ‘Q’, the brand offers shirts and suits for both formal and casual occasions. What sets The Prefecture apart from similar brands are their use of unique prints and premium hard-to-find fabrics. Mr ‘Q’ considers his label a purveyor of gentlemanly dress. “I am creating identities, or rather, I refine identities in the way I dress.” he adds. If you’re on the lookout for well-made novelty suits or just a short-sleeved collared shirt for whiling away at a beach club, The Prefecture is your best bet.
Prices available upon request.
Where: In-store at 100 Duxton Road
Founded in 2013 by Mumbai-native Mrs. Rajul Mehta, Queenmark specialises in cashmere shawls. Mrs. Mehta completed her art degree in Israel and was an accomplished artist. In 2005 she was even chosen as one of Israel’s cultural ambassadors. It was during a later trip to Mongolia that she discovered the beauty of cashmere shawls, and subsequently, admirers of her artwork suggested the idea of printing her work on the shawls, which marked the start of Queenmark. Since then, Mrs. Mehta has presented her creations in Singapore, Dubai, and Paris among other regions. The brand has also expanded their collections to include stoles, Islamic women’s headwear, capes, bags, and even resort wear.
Where: Shop online at https://queenmark.com ; a selection is also available at TANGS and Isetan.
Prices: From US$350 for a Mongolian air cashmere shawl.
RECKLESS ERICKA (@recklessericka)
The brainchild of Afton Chen, Louis Koh, and Ruth Marbun, Reckless Ericka presented their first collection in 2009 during BLUEPRINT featuring Blackmarket at the Audi Fashion Festival. Reckless Ericka is known for their relaxed silhouettes and draping techniques using soft, fluid fabrics like jersey, as well as their love for adding practical touches such as constructing deep pockets into some of their designs. They also make it a point to source for quality fabrics which are less prone to pilling and creasing, which make them perfect for the frequent traveller. In 2016, Reckless Ericka created 148 unique costumes for renowned director Ong Keng Sen’s theatre production- The Incredible Adventures of Border Crossers, staged in Paris. This first foray into theatrical costume design also won them Best Costume Design at the M1-Straits Times Life Theatre awards that same year. The label makes womenswear, menswear, kidswear, Reckless Jersey (a ‘luxe jersey’ line), as well as casual streetwear under their sub-line, STILL.
Where: Shop online at https://recklessericka.com/
Prices: From $89 for a jersey dress. A small selection of jersey pieces are also available at Naiise (The Star Vista, #01-11)
Homegrown label Stolen was founded back in 2007 by Elyn Wong after she left a career in advertising to re-start as a fashion designer. Now, her brand is known for minimalist pieces with a signature exposed back – subtly sexy while remaining elegant. Elyn believes in crafting timeless pieces that resist the influence of fleeting trends, and thanks to her love for architecture (in particular, the Brutalist movement), her pieces are often infused with a sculptural, architectural twist. For well-made dresses that stand out during dinner and drinks, or elegant yet comfortable pieces for the office, Stolen is the chic and artistic woman’s go-to brand.
Where: Shop online at stolenstolen.com, or their private atelier space in Straits Clan
Prices: Tops from $189, dresses from $269.
SUSY AND BAE (@susyandbae)
A relative newcomer to the local lingerie retail scene, Susy and Bae was launched in 2017 by ex-marketeer Sheryl Lim. The label specialises in loungewear, handmade lace lingerie, which are produced in small quantities (around 40 pieces per design) to ensure consistent quality. Lim also retails at special pop-ups around Singapore, such as the Boutique Fairs at the F1 Pit Building.
Where: Shop online at www.susyandbae.com
Prices: From $59 for a lace bralette to $129 for a set of silk pyjamas.
THE MISSING PIECE (@iwantthemissingpiece)
Homegrown label The Missing Piece is by mother of three Ee-Ling who creates timeless pieces with a flattering silhouette. They pride themselves as a brand that makes clothes that not only make you feel and look good, but are also practical for the woman on the go. Their handpicked fabrics are mainly imported from South East Asia and the US. Each piece is lovingly handmade and paired with handpicked details to ensure customer satisfaction.
Where: iwantthemissingpiece.com or TMP STUDIO 10 Winstedt #03-06, TRIXILINI Scotts Square #03-08 and DESIGN ORCHARD 250 Orchard Road
Described as a label “which redefines a woman’s wardrobe into one that stands out without outrightly seeking attention,” Thyine (established in 2015) stands out by adding interesting twists to everyday womenswear using ruffles, drapes and practical details such as having a reversible drawstring dress. Silhouettes are elegant and simple, while accented by fashion-forward details. Most of this online fashion brand’s creations come in a subtle colour palette, with occasional touches of red and black. Perfect for the modern working woman why likes her outfits with an edge.
Where: Shop online at www.thyine.co
Prices: From $115 for a knit top to $260 for a salopette.
Established just last year, Vilry.Co has been described as one of Singapore’s best kept online fashion secrets. Besides creating feminine and romantic pieces for ladies, they also make statement accessories such as bold drop-earrings with resin, acrylic, and shell. Vilry.Co also prides themselves as being able to offer quality, fashionable designs at affordable prices. Shoppers who are worried about fit are also welcome to drop by their cozy showroom for personalised fitting session (by appointment only).
Where: Shop online at www.vilry.co
Prices: From $89 onwards for a dress and $29 onwards for a pair of earrings.
WAI YANG (@____waiyang____)
Relentless, androgynous and edgy, infused with street elements and artisanal touch—Burmese fashion designer Wai Yang is a breath of fresh air in the local fashion scene. Her Singapore-based, eponymous label specializes in gender fluid designs that meld traditional craftsmanship with quality workmanship. One-off fabrics are handcrafted in-house with digital prints and traditional screen prints, so you can be sure you’re investing in pieces that boast timelessness, authenticity and innovation.
Where: Shop online at https://www.waiyang.co/
Prices: From $299 for a pocket shirt to $580 for a printed bomber.
WEEKEND SUNDRIES (@weekendsundries)
WEEKEND SUNDRIES is your neighbourly garment + textile studio based in Singapore.
They make a considered line of womenswear for unfettered living in this perennial humid summer. Their intuitive designs emphasise simplicity of cut, attention to detail and the ease of wear. They take time and effort to select a staple of quality fabrics and in-house textile prints that feels great on your body for long-lasting style and utility. In a world that values being perfect and polished, they hope to offer the modern woman some breathing space to embrace and express her authentic self. Their core is rooted in the understated beauty found in the most commonplace and familiar of things that surround us.
Where: Shop online at weekendsundries.com
Launched and headquartered in Singapore, this 6-year-old international label was founded by China-born Widelia Liu and has Malaysian designer and winner of the 2010 Audi Young Desginer competition Daniel Ngoo as its creative director. It has participated at shows in Singapore, Paris, Australia, and is stocked in more than 18 countries around the world. Whole9yards’s signatures include lace, embroidery and floral motifs, and aims to push boundaries by being super feminine without being overly girly.
Where: Shop online at www.whole9yards.com
Prices: From $374 onwards for a jersey and chiffon top, and $584 onwards for a lace and jacquard dress.
Simple, yet detailed. Unassuming, yet innovative. That would probably be how one would describe Kmi Huang’s label, Womb. Launched in 2003, the Singapore brand prides itself as a fashion concept brand with innovative designs which are both stylish and understated. Be it a pair of pleated pants, asymmetric top, or paneled dress—no cut of drape is placed by chance, for everything is well-thought for down to a single stitch.
Where: #03-26 Raffles City Shopping Centre, #01-443 Suntec City Mall, Robinsons the Heeren
YING THE LABEL (@yingthelabel)
If you love art, be sure to check out this label, which marries fashion and art beautifully. Fuelled by her immense passion for painting, ex-banker-turned-fashion designer Phuay Li Ying translates dreamy watercolour paintings into clothing by digitally printing them onto quality fabrics sourced from Japan, Korea, and Indonesia. Creating outfits using her own designs in small quantities also ensure exclusivity and better control over quality. Ying also does customised apparel, and home accessories using one-of-a-kind hand-painted fabrics. Her creations have also been worn by ministers during National Day Parade.
Where: Shop online at www.yingthelabel.com; email info@yingthelabel for customisation requests.
Prices: From $99 for a top.
Related article: The Rise Of Homegrown Lingerie Label Perk By Kate
- Collate The Label
- DESTI SAINT HANDBAGS
- ELOHIM by Sabrina Goh
- Frederick Lee Couture
- GINLEE Studio
- Head of State Millinery
- Local Designers
- Max Tan
- Nida Shay
- Ong Shunmugam
- Pauline Ning
- Perk by Kate
- Reckless Ericka
- Singaporean Fashion Designers
- Support Local
- Susy and Bae
- Weekend Sundries
- Ying The Label