Acne Celebrates New Headquarters With Fashion's Coolest Kids
Floragatan 13 is the coolest office building you'll ever see
By Harper’s Bazaar Singapore Team - published
To celebrate the Swedish brand's newest headquarters—Acne Studios tapped the coolest kids from around the world to join the celebrations at their new design utopia Floragatan 13. The address formerly belonged to the Czechoslovakian embassy, built in 1972 and designed by Jan Bocan. The building was restored to its original state, the epitome of Brutalist architecture with Jonny Johansson (creative director of Acne) in collaboration with Johannes Norlander Arkitektur. Johansson aimed for a "fashion school" type atmosphere for his employees. The brand worked with several artists and designers like Max Lamb, who carved chairs from stone, Daniel Silver created large works of art using Acne fabric scraps, and Benoit Lalloz who illuminated the space with custom lighting fixtures throughout the 10-story structure.
For opening night, the brand invited their closest friends like Noomi Rapace, Susie Lau, Pernille Teisbaek and more to tour the space from the library to the design rooms, and enjoy cocktails before hitting the dance floor at a nearby location where the brand hosted a proper Swedish techno rave until the wee hours of the morning. Click through to see the most stylish attendees and tour the space.
This article originally appeared on Harper's BAZAAR US.
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Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids
Acne Celebrates New Headquarters With Fashion's Coolest Kids