Instagram influencer Aimee Song, well-known for her blog Song of Style, has launched her debut fashion collection with Revolve. The Song of Style brand marks both Song’s first ready-to-wear line and Revolve’s first long-term brand partnership with a social media influencer.
Encompassing empowering and wearable pieces for the woman of today, the collection features a range of shorts, blazers, playful dresses, flouncy skirts, and relaxed suits in vibrant hues and fruity, floral and gingham prints. Professional silhouettes are presented in tweed, silky satin, textured chiffon, georgette eyelet alongside stretchy femme suiting and more. Sizes in the collection range from XXS to XXL with a price tag ranging from $88 – $298 in an effort to create easily accessible products for Song’s varied followers.
Inspired by the 80s and early 90s era, the collection features references from Sex and the City character Samantha Jones and Princess Diana‘s off-duty looks, making it ideal for summer day-to-night dressing. The lighthearted playful pieces are a true reflection of the Song of Style girl giving them a means to seamlessly shift from the office to date night.
“I’ve worked closely with REVOLVE for nearly 9 years now, so there was a natural synergy in coming together to create my first apparel project”, explained Song.