Alexa Chung has launched her own fashion app called Villoid. Described by the Bazaar UK cover star as “your very own endless dressing up box,” think a mix of Pinterest and Instagram where users can follow friends and celebrities to be inspired and express their own unique style.

“I am pleased and proud to announce that the secret app I have been working on for months is now available to download today!” Chung wrote on Instagram. “It’s called VILLOID (more on that later) and I would love you to play with it and let me know what you think.”

The app also allows users to create wish lists, receive updates from their favourite labels and make instant purchases from featured brands including Acne, Chloé and ASOS. While the app is currently only available for iPhone users, the model-presenter revealed that it will be coming soon to Android phones.

Download Villoid now.