Alexa Chung Is Ugg's Newest Artistic Director
Your go-to fall boot gets the Cool Girl treatment
By Harper’s Bazaar Singapore Team - published
Photo: Courtesy of Ugg
You've probably never imagined wearing your Ugg boots with a romantic chiffon gown or a tailored skirt suit (jeans and leggings, however, are no-brainers), but Alexa Chung is here to break that misconception. The model, style icon and all-around It Girl is teaming up with Ugg to give the classic boot a modern upgrade.
As art director, Chung oversaw the brand's new campaign—from model casting to the shoot itself. The images are set in a New York apartment, ditching the line's outdoorsy aesthetic for a touch of the city lifestyle. Ben Rayner photographed and Stella Greenspan styled, dressing the girls in unexpected pairings with the fur-lined footwear, like a ruffled mini dress or Jackie O-inspired pink separates.
Skim some of the shots below.
Photo: Ben Rayner
Photo: Ben Rayner
Photo: Ben Rayner
Photo: Ben Rayner
From: Harper's BAZAAR US