British luxury fashion label Alexander McQueen has launched a photography project on Instagram, titled McQueen Creative Community, to invite followers to submit photographs inspired by nature. The House will also release a series of images shot during self-isolation by commissioned photographers including longtime collaborators and emerging talents around the globe.
The brief is simple: photograph their perceived concept of nature, upload the image on Instagram, tag them at @AlexanderMcQueen and hashtag #McQueenCreators and #McQueenNature. A selection of the best images will be featured on the brand’s Instagram profile.
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McQueen Creators This week we invite you to submit photography taking inspiration from nature: now more than ever its beauty and ability to regenerate is a symbol of hope and quiet power. With a series of images shot during the lockdown from photographers based all over the world. Our brief to them was the same: to capture their perceptions of nature during this moment of global quarantine. Photographers, in consecutive order: @aliceschillaci, Milan @luoyangggg, Beijing @virginiekhateeb, London @eddiewrey, Wiltshire, UK @leacolombo, London Share your photograph on Instagram by tagging @AlexanderMcQueen #McQueenCreators and #McQueenNature to be in with a chance to be featured on our channel. This project will run to Tuesday 12th May.
“I’ve always been inspired by nature—it’s a thread which runs through everything we create at McQueen. The most important thing now is for us to reconnect with nature. These pictures are a reflection of that thought.” said creative director Sarah Burton in a statement.
Below are some of our favourite submissions so far:
The project runs till 12 May 2020. For more information, visit their Instagram profile.
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