Alexander Wang has unveiled the badass campaign for his uber gothic fall 2015 collection that debuted at New York Fashion Week and its full of dark dream girls.
The Japanese duo recently out-danced everyone, including Alexander Wang himself, in Madonna’s celebrity-filled ‘Bitch I’m Madonna’ video. A great turn of events thereafter lead to the designer casting them in his new advertising campaign.
Ayabambi tone down their kawaii (japanese for ‘cute’) cybergoth vibes in favour of a more sophisticated hard-edged style with other sultry protaganists in the likes of Anna Ewers, Molly Bair, Binx Walton, Lexi Boling, Hanne Gaby Odiele, Sarah Brannon, Isabella Emmack and singer Alice Glass.
“I always feel like the campaign is the final statement of the collection,” Alexander Wang enthused in the press release. “There are familiar faces of girls I just absolutely love and am constantly inspired by, but I also felt there were some really inspiring new girls I wanted to include, such as Isabella [Emmack]. I also wanted the casting to feel more eclectic this season, and Alice Glass has been someone I absolutely adore, and I’ve been watching Aya and Bambi for a while since I stumbled upon them online.They all are such individuals yet they all fit the characters of this collection seamlessly. Part of youth culture relates back to tribes and groups, and a sentiment of feeling collectively different; to feel both a sense of defiance, and of belonging.”
Watch the behind-the-scenes clip below: