Alexander Wang shared the first look of his fall 2016 campaign this morning, and once again the designer chose a lineup of cool, young stars. Among them are Kylie Jenner, Tyga, Zoe Kravitz, and Wang favourite Anna Ewers. The brand teased this season’s ads with minimalistic Polaroid photos on Instagram, revealing 23 faces slated to appear in the campaign.
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The cast is music-heavy, including rappers A$AP Ferg, Vince Staples, and Big Sean; producers Metro Boomin and Skrillex; and artists Tinashe, MØ, Alice Glass, Black Atlass and RL Grime. But other picks include unlikely stars like skateboarder Curren Caples and painter Lucien Smith. Joining Ewers in the model list are Binx Walton, Hanne Gaby, Issa Lish, Lexi Boling, Yana Bovenistier, and Alice Metza.
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Wang has a history of featuring rising young figures in pop culture in his ads. Last season’s campaign included artists like Aluna Francis of AlunaGeorge, rappers Vic Mensa and Travi$ Scott and model Kaia Gerber with Wang girls like Ewers, Walton and Gaby. The mixture of musicians and models—all evoking the brand’s staple New-York-cool aesthetic—is reminiscent of Calvin Klein’s ads, which included artists like Frank Ocean and Young Thug alongside models like Kate Moss and Bella Hadid.
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The brand’s Instagram doesn’t reveal many details about the campaign, but it does promise that the full version is “coming soon.” Tyga, however, who spoke to BAZAAR.com last week, spilled a few hints on what to expect: “It’s gonna be a lot of video.”
Watch the teaser for Wang’s fall campaign (featuring the song “Strive” by A$AP Ferg) below, and see all the cast photos on Instagram via @wangsquad.
From: Harper’s BAZAAR US