The pandemic has upended the fashion industry in 2020. Many fashion brands showcased their new collections via digital platforms, while others such as Gucci, Michael Kors, Marc Jacobs and Saint Laurent have chosen to ditch the traditional fashion week calendar. While Dolce & Gabbana presented physical shows in 2020, the brand is also introducing a new initiative— the DG Digital Show.
This recent project aims to recreate the excitement of a physical show via its social and web platforms. Instead of runway-ready looks, the ‘DG Digital Show’ will feature clothes inspired by what’s happening in real life.
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More importantly, the pieces shown are concurrently available on Dolce & Gabbana’s e-commerce platform. What this means is, you’re able to add to cart instantly after viewing the digital show.
The debut collection — titled Walking In The Street — draws inspirations from the ‘90s. Expect exquisitely tailored jackets, boyfriend jeans, sneakers as well as versatile bags that underlined the Italian house’s DNA.
See every looks from the collection here.