All The Must See Photos From The Chanel-Pharrell Launch In Seoul

Because we’re happy, happy, happy to get our hands on this collection

Chanel’s new capsule collection with music icon Pharrell Williams launched with a bang in Seoul last week, and nearly all of our favourite Korean celebrities were in attendance. With performances from Pharrell, Jennie Kim, and DJs Soo Joo and Anna Kim, it was a night to be remembered.

The CHANEL-PHARRELL capsule collection features a host of colour-block hoodies, t-shirts and bucket hats, and also sees Pharrell add his signature ultra-cool spin to the mix by transforming the iconic logos and emblems of the brand into graffiti style prints and stand-out embellishments. For the multi-hyphenate performer and long-time fan of the luxury House, gender boundaries in fashion are a thing of the past, something that he’s grateful Chanel let him explore with this unisex, street style inspired range.

Thankfully, we don’t have to wait much longer to see the collection in full as it will be available in Singapore exclusively at the Chanel fashion boutique at Takashimaya from April 4th, 2019.

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