Balmain Taps on Power Sisters for Fall 2015 Campaign

The ads star duos Kendall and Kylie Jenner and Erika and Joan Smalls, just to name a few.

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Balmain fall 2015 campaign

Sibling rivalry? Not in the house of Balmain.

The high-fashion label took social media by storm with the release of their fall 2015 campaign, featuring power packed sisters Kylie and Kendall Jenner, Joan and Ericka Smalls and Gigi and Bella Hadid. Photographed by Mario Sorrenti, the shots prove that good genes and talent do indeed run in their families. Take Kylie Jenner—the littlest Jenner blew us away, considering the fact that this is her first high-fashion gig. Joan Smalls also shows us who’s boss by returning as the face of the French brand, unleashing her alpha female presence together with younger sister Ericka Smalls. Aimed at celebrating the “unique and unconditional love of siblings”, the campaign “represent the fresh, diverse and open spirit of a new generation of fashion”.

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Bella Hadid and Gigi Hadid

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Kylie Jenner and Kendall Jenner

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Joan Smalls and Ericka Smalls

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