Selena Gomez and Puma are back with a second collection: inspired by the “Taki Taki” singer’s rise from her hometown of Grand Prairie, Texas, to her fast-paced life today based in Los Angeles, the SS19 collaboration features two brand-new shoe styles, laidback apparel and travel ready accessories. Below, BAZAAR got the inside scoop on the new collection from Gomez herself.
What was your inspiration behind the SS19 SG x PUMA collection?
For this second collection, the team and I wanted to create something that would represent who I am, something that would look amazing on anyone, and most importantly, something that would be very comfortable to wear. All of the pieces in this collection go perfectly with one another, I wanted to create something that could be mixed and matched, but that would also go perfectly with any other piece you have in your closet. It also gives different nods to me, to my history. The graphics show the places that hold a special piece in my heart, my birthday, my tattoos, my identity.
What are your favourite pieces from the collection?
The SG Slip-On is beautiful, I love that you can literally just slip into it, the colour executions are so charming. The Cali is really sick, we added a glittery texture to it, and the semi-colon – inspired by one of my tattoos, this shoe is really easy to just pop on and go, which is how I like things. The sweatshirt is one of my favorite pieces, it has such a nice flow to it, I’m obsessed with how it can just go off from one of your shoulders and look casual.
Can you give us some insight into the design process for this collection and if it was different from the first collection?
It was different, mainly because it wasn’t my first time working with the team. I feel like the PUMA crew and I understood each other, we have spent so much time together that we now get what the other is thinking. We used a lot of my personal story to build the aesthetic of the collection, one clear example is that I’m currently obsessed with sunsets, especially living in California, and we tried to include that; you can see that some of the pieces have a beautiful yellow and orange gradient.
You are such a jet-setter, what are the things that you always take with you when you are on the road?
I always travel in my PUMA collection, I’m being honest, because I need to wear something extremely comfortable when travelling. I always have a book with me, right now I’m reading “Enchantment: The Life of Audrey Hepburn,” I have to have headphones everywhere I go, I love listening to music, checking what’s good out there, that’s kind of my thing. Obviously, my passport. I also need to bring the essentials like gum, and a nail filer – I hate it when I snag my nails, it sounds so cheesy, but it’s true. My laptop. And, since I’m always cold, I need to have a blanket with me at all times.
What’s your favourite thing about travelling and how has it impacted who you are today?
Well, for pleasure I like going to tropical places, anything that makes me feel like I’m part of nature. When I travel I always try to enjoy and experience the local culture, from their cuisine to their history, I like learning how people live and try to embrace their traditions. It’s also crucial for me to meet people, I like being connected and learning from them. It has impacted who I am because each culture has taught me something different and I’ve made the effort to apply these learnings to my day to day, making me a better person and growing with each and every one of these adventures.