Behind-The-Scenes Of Gucci's Fall 2016 Campaign In Tokyo

After the carefree abandon of Berlin, Gucci's tribe of quirky kids is naturally taking one of the world's coolest cities by storm for Fall 2016. Crossing time zones and cultures, the Italian luxury brand's new campaign is centered in Tokyo, which, with its brilliant neon backdrops, and eclectic mix of tradition and technological advancement, make it the perfect location for Alessandro Michele to express his fall/winter 2016 collection to its full brilliance. As Michele's idiosyncratic Gucci kids make their way through tea houses and pachinko parlours, one can't help but be captivated by both the richness and detail of the new collection, and the evocative cityscape of the Land of the Rising Sun.

Watch the fall/winter 2016 campaign video below:

By Pakkee

Behind-the-scenes of Gucci's FW16 campaign

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