Bella Hadid, a born and raised Cali girl, is the perfect fit for Nike’s revamped classic California Cortez sneakers. The shoe, which originated in the ’70s, celebrated its 45th anniversary at The Grove in Los Angeles on Saturday, with Hadid in tow.
The model announced her Cortez campaign two weeks ago when she debuted the retro, West Coast-inspired ads on Instagram. “NIKE OG CORTEZ CAMPAIGN! So honored to be the face of the 45th anniversary for a classic,” she captioned the ads. One image featured the model dangling from a rooftop, showing off a pair of red, white and blue sneakers. She took the sneakers’ “living on the edge” vibe to actual new heights.
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As a supermodel, the 20-year-old is an expert on posing. But with over 13 million followers and counting on Instagram, she’s a pro on getting the right shot for social media too. At the Nike Cortez launch over the weekend, Hadid imparted her roughly 175 lucky fans with her go-to tips on posing for the ‘gram—in sneakers.
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Bella shared her secret to the perfect photo with Fashionista.com:
“Well, any time you shoot from below, your leg is going to look longer. [She adjusts herself on the couch, leaning back and putting one leg on the coffee table] You want the shot from like over there [She points to the opposite end of the coffee table and takes a beat to pose] That’s it.”
Case in point:
In addition to spilling her social media wisdom, Bella also spent time with her fans at the event. With her hair pulled back in a white scrunchie and her abs on display between a black Nike sports bra and cargo pants, the model snapped a group photo for Instagram and wrote in the caption, “A family Thank you my new friends at @NikeLosAngeles ??..”
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From: Harper’s BAZAAR US