Bella Hadid Is The New Face Of Kith x Versace Campaign

In 2019, Logomania is here to stay, at least according to Kith and Versace

Versace Kith Bella Hadid

Photo: Pierre Toussaint

Streetwear giant, Kith, and iconic Italian design house, Versace, have selected model Bella Hadid as the new face of their upcoming collaboration—which features over 100 stunning pieces of women’s and men’s ready-to-wear fashion, footwear, and accessories

Versace Kith Bella Hadid

Photo: Pierre Toussaint

The just-released campaign showcases Bella in nine distinct outfits. The styling effortlessly plays off Kith’s streetwear sensibilities, thanks to the sportier and baggier silhouettes, and Versace’s maximalist approach to design, courtesy of ultra plush materials and the array of eye-catching prints the Italian brand is known for.

In one shot, Bella sports a pair of black and gold biker shorts with a matching bikini top, styled with a chain necklace, and large hoop earrings featuring Versace’s signature Medusa head. In another trendy look, she rocks a rich burgundy velour tracksuit that boasts blue and gold baroque print throughout, paired with a killer pair of high-heel mules.

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Versace Kith Bella Hadid

Photo: Pierre Toussaint

While Versace’s iconic Medusa head print is featured across the collection, this is the first time in the brand’s storied history that the iconic emblem has been redesigned: it now features the Kith box logo across the eyes.

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Kith’s founder, Ronnie Fieg, shared his digital mood board for the collection online. It features a plethora of colourful imagery showcasing standout campaigns from the fashion house, with a bevvy of ’90s supermodels (Naomi, Christy, and Claudia, oh my!) along with the iconic designer Gianni Versace, and snapshots of both the original and recently reinterpreted Medusa logos.

Each piece from the Kith x Versace collection is produced in Italy and is set to release on Friday, February 15th at all Kith shops, at 11 AM EST on Kith.com, and at select international Versace flagship stores.

This article originally appeared on Harper’s BAZAAR US.

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