During these restricted times, models and fashion brands are having to get creative in order to adapt.
Bella Hadid, who, like many of us, is working from home at the moment, has starred in the first fashion campaign shot via FaceTime.
For the Jacquemus spring/summer 2020 campaign, designer Simon Porte Jacquemus and photographer Pierre-Ange Carlotti worked with Hadid entirely over the phone, in order to shoot a series of images.
Aptly titled “Jacquemus at home”, the campaign sees Hadid modelling pieces from the spring 2020 collection that was shown last June, in celebration of the designer’s 10-year anniversary.
Hadid took to Instagram to share her latest work, writing: “Best few hours… reconnecting.”
The 23-year-old showcased a chic white suit worn with a green bra and statement sunglasses; a lilac bodysuit; a sunshine-yellow ensemble; and also posed nude with signature Jacquemus bags.
While fashion shoots are one of the biggest – and most obvious – areas of fashion to be impacted by the coronavirus pandemic, it’s by no means the only area of the industry affected. The vast majority of brands have been forced to close stores and ateliers – with many donating factory spaces to produce hand sanitiser and personal protective equipment for NHS workers. Live events and catwalk shows have also been put on hold for the foreseeable future and it was announced this week that London Fashion Week would show digitally this season.
The British Fashion Council confirmed that the men’s and women’s collections will be merging onto one digital-only platform for the very first time. It will launch this June with interviews, podcasts, designer diaries, webinars and digital showrooms. For the first time it will be an event open to the public as well as industry insiders.
This article originally appeared on Harper’s BAZAAR UK.