Don't we all love a good statement shoe? It turns heads, adds sass and elevates your on- and off-duty looks. Even better if it offers comfort and practicality. Here, 7 under-the-radar shoe brands that you should know about and slip your feet into before everyone else does.
Founded in 2015, Gray Matters boasts sculptural pieces that are versatile and sophisticated. Designer Silvia Avanzi takes inspiration from her native country, Italy, and the city she currently resides in, New York, to create modern pieces that carry an attitude of casual confidence.
Korean footwear brand Yuul Yie is no stranger to the fashion scene, having garnered the likes of fashion editors and it-girls since it was founded in 2010 in Seoul. The brand melds eye-catching styles and functionality, resulting in photogenic and highly wearable shoes that will take you from day to night. Love!
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“Intentionally _______.” seeks to offer classic footwear with a twist that stays wearable. Based in Los Angeles, the brand is a nod to the minimal aesthetic and an extension of the individual's personal style and wardrobe.
ATP Atelier was founded by friends Jonas Clason (cofounder of Whyred) and Maj-La Pizzelli (former product manager of Filippa K and founder of How) in 2011. Headquartered in Stockholm, the brand combines Scandinavian design with Italian craftsmanship, and works with vegetable tanned leathers. The best part? It also stocks small leather goods and bags to match your shoes.
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Aeyde was founded in 2015 with a mission to design timeless shoes that are impervious to trends. The designs are created from a studio located in Berlin, and the products manufactured by family-owned factories in Italy’s Marche region. Think graphic snake print, patent leather and luscious suede in beautiful colourways. This is the brand for the cool girl at heart.
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