harry styles gucci
Photo: Glen Luchford for Gucci

Harry Styles is back with another Gucci Men’s campaign and honestly, I’m not sure any of us were prepared for this level of cuteness today. In fact, I’m not even sure this level of cuteness is legal in most countries, but anyway, I digress.

Marking his second set of ads for the Italian fashion brand, the singer was photographed by Glen Luchford in the historic Villa Lante just outside Rome. The beautiful renaissance garden location, along with Styles’ natural penchant for wearing Gucci, could’ve been enough to carry the campaign on its own, but they went ahead and added a group of baby animals to the mix and wow, my heart grew three times faster than the Grinch’s. Proceed ahead with caution.

This may be the world’s greatest thirst trap ever executed. Stay safe, folks.

This article originally appeared on Harper’s BAZAAR US.

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