Beyoncé and Balmain Collaborate On Charitable Merch Collection

You can finally shop Bey's Balmain Coachella looks


Photo: Getty

Although it feels like forever in the never-ending news cycle that is 2018, it wasn’t that long ago when Beyoncé transformed Coachella into Beychella with a truly epic two-hour performance. (In case you need a reminder, or just 15 minutes of pure joy, re-live the intro in all its glory below.)

Related article: This Is What Beyoncé Wore On Her Face For Her Coachella Performance

Making history as the first black woman to headline the California music festival, Bey used the opportunity to celebrate the culture of historically black colleges with her performance. To do so, she hit the stage in several custom college letter sweatshirts designed by Balmain. Immediately after, fans desperately searched the internet for ways to get their hands on a BAK-lettered sweatshirt. And now, we can all finally buy one.

Photo: Balmain

Joining forces once again, Beyoncé and Balmain collaborated on a capsule collection of the college letter sweatshirts and T-shirts the singer wore on stage at Coachella. The six-piece collection features three T-shirts and three sweatshirts offered in black, hot pink, and bright yellow, like the one Bey wore to open her Coachella set.

Related article: See All Of Beyoncé’s Killer Stage Looks From Her On The Run II Tour



Photo: Balmain

But there’s more to the collection than just copying Bey’s on-stage look. Proceeds from the pieces will go towards the United Negro College Fund, following Beyoncé’s $100,000 donation to four historically black colleges after her Coachella set.

In a statement, Balmain creative director Olivier Rousteing explained the significance behind he and Beyoncé’s limited-edition collection:

“After experiencing that beautiful partnership, we weren’t ready to just walk away without adding gone final, perfecting touch. This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities(HBCUs). Which is why we are so very pleased to announce that proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF)—helping to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate.”


Photo: Balmain

The Beyoncé x Balmain collection, which ranges from $290 – $1,790, will be available exclusively at Balmain’s Paris flagship store on July 13 and then available online and in select retailers starting July 14.

Related article: Beyoncé’s Performance Was The Most Epic Thing At Coachella

This article originally appeared on Harper’s BAZAAR US

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