After being this year’s breakthrough music superstar, indie-pop singer Billie Eilish has been tapped to front MCM’s Fall/Winter 2019 campaign. Photographed by Leo Colombo, she captures the 17-year-old singer’s signature moody expressions in multiple states of motion while wearing the brand’s latest fashion offerings.
Eilish is the perfect choice for MCM as they both approach fashion in an eccentric, irreverent, youthful and untethered way. Not catering to just one specific tribe or aesthetic, Elisih looks every bit the cool girl that she is, as seen in her music videos and Instagram.
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The singer is fast becoming a style icon with many young fashion millennials starting to emulate her individualistic style that mixes 90s streetwear with a grunge flair. Eilish has emerged as a symbol of freedom and a singular voice of a new generation since releasing her number one debut album, where her honest, soul-bearing lyrics has captured a generation.
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The campaign also features rapper Childish Major who shares the same wardrobe of genderless apparel and accessories. Our favourite has to be the leather monogram bucket hat that Eilish dons with a matching belt bag.