Since becoming a CHANEL ambassador in 2017, Blackpink’s JENNIE has become synonymous with the brand’s image. Bringing the mini version of CHANEL’s latest bag to the streets of Seoul, photographers Inez & Vinoodh capture the cute and youthful energy of the pouch, perfectly matching JENNIE’s notorious style and personal aura.

Seoul is the latest backdrop for this campaign, which has taken CHANEL’s journey through Los Angeles, Palm Springs and New York so far. For this fourth episode, JENNIE brings viewers into her world through the lens of CHANEL, just as Lily-Rose Depp, Margaret Qualley and Whitney Peak previously brought the tote and backpack versions of the CHANEL 22 bag to life in their own ways.

Vibrant, cosmopolitan and ever-changing, both JENNIE and the city of Seoul mark the flawless marriage between timeless elegance and chic, cutting-edge fashion – perfectly on brand for CHANEL. A woman of many talents, JENNIE says working with Inez & Vinoodh brought out her identity and captured her own vision seamlessly; “It’s comforting because they see me as a young woman, not just “JENNIE” in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images are an accurate representation of who I really am.”