Few heritage fashion brands are as successful as Burberry in reimagining its past designs and making them contemporary. Under Chief Creative Officer Riccardo Tisci, the storied British label has constantly dug into its rich archives and revivified its House codes in a manner that’s both respectful of its legacy and yet modern. This time, Tisci reinvigorates the animal kingdom theme.
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When Thomas Burberry founded his company, he chose an emblem of a knight on a horse to represent it. And for his family crest, he chose a unicorn. Based on these two historical facts, Tisci developed new animal prints and motifs each season, eventually birthing the concept of Burberry Animal Kingdom—a worldwide showcase highlighting the brand’s signature designs and accessories. The display features large-scale sculptures of monkeys, gorillas and birds of paradise—all inspired by Thomas and symbolisms of animals.
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The showcase not only highlights Burberry’s iconic bags and accessories, it also spotlights its partnership with Wildlife Work to ensure that the worldwide pop-ups are carbon neutral. Which is part of its goal to become carbon neutral by 2022. The brand will also be working on their REDD+ offset project in the Congo Basin to help protect and restore plundered animal habitats.
The pop-up will feature a wide range of selected products, including exclusive editions of signature Burberry leather goods such as the Pocket Bag and the TB Bag, as well as silk scarves, card cases and jewellery.
Preview some of the exclusives below:
The Burberry Animal Kingdom showcase launches in Singapore on 1st October 2020 at The Shoppes at Marina Bay Sands, L1, Grand Colonnade South, and will run till October 14, 2020.