Fashion house Burberry has launched their first online game, B Bounce, in conjunction with the launch of the label’s new monogram puffer jacket collection.
In this engaging and playful game, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets. Once the player has selected a puffer jacket for the character, they bounce upwards between platforms to reach the moon, gaining extra speed by collecting Burberry’s gold TB logos and drones along the way. Expect various prizes to be won, such as custom GIFs and the Burberry puffer.
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“We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community – and explore our new puffer collection – in this way” – Mark Morris, Senior Vice President pf Digital Commerce at Burberry.
B Bounce is now available to play on Burberry.com.