Burberry has redesigned its trademark check into rainbow colours in support of LGBTQ+ communities around the world. In what will be Christopher Bailey’s final collection for the British fashion house, he plans to help promote the message of diversity through the clothes, but also through a series of philanthropic initiatives.
“My final collection here at Burberry is dedicated to – and in support of – some of the best and brightest organisations supporting LGBTQ+ youth around the world,” Bailey said in a statement. “There has never been a more important time to say that in our diversity lies our strength, and our creativity.”
The rainbow check – which the brand hopes will stand as an emblem for optimism and inclusiveness – will feature prominently throughout the new collection. As well as this, Burberry is making donations to three charities, the Albert Kennedy Trust, the Trevor Project and ILGA, which are all dedicated to broadening awareness around the world.
The February 2018 show will take place this Saturday, 17 February at 5pm GMT (Singapore time: 18 February at 1am), with the collection available to purchase immediately afterwards.
This article originally appeared on Harper’s BAZAAR UK.
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