Riccardo Tisci has assembled a cast of global talent to celebrate the notion of togetherness, union, hope and love for his debut Burberry festive campaign as Chief Creative Officer. The campaign also marks former supermodel and Italian singer-songwriter Carla Bruni‘s first Burberry campaign.

“I love the concept of the campaign – this big group of different people coming together. I had a fabulous time with Riccardo and was thrilled to find myself behind the lens of Mert & Marcus again. On set, Riccardo gave me this feeling of freedom and modernity – his talent is beyond words. You can see that he has this profound and precious knowledge of fashion, and has this simplistic way of using the past to invent the future,” says Bruni.

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Burberry Festive Campaign Behind The Scenes c Courtesy of Burberry _ Mert Alas and Marcus Piggott
Behind the scenes of the Burberry festive campaign featuring Carla Bruni. Photo: Courtesy

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Shot by renowned photography duo Mert Alas & Marcus Piggott, the campaign sees a star studded cast with the likes of Zhou Dongyu and Yoo Ah-in, Fran Summers, Wu Tsang, Lea TSasha Pivovarova and many more. The campaign centres around a film of the cast dancing to the soundtrack of ‘What Is Love?’ by Deee-Lite.

For the campaign, Burberry celebrates the festive season with iconic outerwear, scarves and bags from the TB bag family. Check out the campaign images below.

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