When creative director Riccardo Tisci assumed his role in Burberry in 2018, he recruited the help of renowned British graphic designer and art director Peter Saville to reimagined the bold interlocking TB initials created by the house’s founder Thomas Burberry. For this TB Summer Monogram collection, the updated Thomas Burberry monogram features heavily on both menswear and womenswear. Rendered in azure blue, graphite, dark beige with orange accents, the logo is also magnified for a dramatic effect.
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For the campaign, Tisci boldly blurs the line between reality and fantasy using CGI technology. Pulling together a dream team consisting of photographer Nick Knight, stylist Katy Grand and model Kendall Jenner, the video is inspired by skateparks and swimming pools—set in a geometric world.
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Says Tisci: “For the campaign, I thought a lot about that day-dreaming reverie that I associate with summer, that time when you are drifting between reality and fantasy, and I wanted to portray this through the juxtaposition of the imagery. Kendall captured the reality by taking these real self-portraits in the collection, and Nick brought the dream to life, creating this unique digital realm transforming Kendall and allowing her to explore the duality of the TB Summer Monogram collection.”
For Knight, the step towards a sustainable future for fashion was what he was most excited about, especially being able to “develop last season’s Monogram imagery with the team, all from our homes, and take it into the virtual space.”
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And what did Jenner think about this wild idea?
“Riccardo wanted to collaborate closely with me to bring this collection to life in a number of ways—he encouraged me to interpret the campaign myself, which was such an exciting opportunity! I loved being able to add my own personal touch to the campaign as I captured the collection through a series of self-portraits that I took at home. Alongside the iconic Nick Knight, Riccardo then pushed the campaign into this dream-like digital world as I transformed into CGI versions of myself embodying the four characters in the campaign video—which was so fascinating to see unfold! I really loved being a part of this creative process, watching it evolve from the physical to the digital, blending reality and fantasy. The collection and campaign are also completely my vibe—that relaxed summer spirit really resonates with me as a California girl!”
The new TB Summer Monogram collection is available in selected Burberry stores globally and online as well as via Farfetch.
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