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Burberry Makes An Unconventional Homecoming With This Collaboration

Burberry Makes An Unconventional Homecoming With This Collaboration

Visiting the doorstep where it all began

Burberry for Dover Street Market
Burberry for Dover Street Market

Photo: Burberry

Burberry for Dover Street Market

In March 2016, Haymarket Street welcomed in a new resident: Dover Street Market (DSM), and in the midst of toasting to the new kid in the block, the checkered street began to tear when a familiar presence walked into the building. Burberry: the English brand that we all know and love, has returned to the street where it first opened shop in 1891, as a tenant in DSM. For almost two centuries (160 years to be exact), Burberry has withstood the test of time and their homecoming on the street where it all began is nothing short of nostalgic.

Burberry for Dover Street Market

Photo: Burberry

Burberry for Dover Street Market

As a mnemonic token to their first collaboration together and Burberry's roots at Haymarket Street, the British fashion brand has restored twenty pieces of its original weatherproof coats that will be on display in a custom-made installation in DSM, while Rei Kawakubo—the co-founder of DSM and creative director of Comme des Garçons—will be re-imagining a select number of Burberry weatherproof coats that will be made available later in the year, all exclusive to DSM.

[video width="1302" height="1042" mp4="http://cdn.harpersbazaar.com.sg/2016/03/DSM_PACKAGING_STORY.mp4"][/video]

By James Lennon Tan

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