Calvin Klein is back with another all-star campaign. There’s no sign of Justin Bieber or Kendall Jenner this time around, but that doesn’t make the cast any less impressive. Kate Moss, Frank Ocean, Margot Robbie, Bella Hadid, Grace Coddington, Zoe Kravitz, Henry Rollins and Young Thug are just a few stars that show off what they do in #MyCalvins.
Other appearances include sports stars like Real Madrid’s James Rodriguez and baseball phenom Mo’ne; actors Lola Kirke, Antoine-Olivier Pilon, Sonoya Mizuno, Aomi Muyock and Cuba Tornado Scott; and rising music acts like Kacy Hill, G.E.M., Tommy Genesis, Yung Lean, Yung Beef, and Keith Ape. Even social media stars Cameron Dallas, Selah Marley and Cindy Crawford’s son Presley Gerber (who’s also a breakout model) make cameos as well.
The cast is a diverse crop ranging from millennial celebs to pop culture icons, which reflects the brand’s aim to “push the boundaries of traditional advertising,” according to Calvin Klein Inc. CMO Melisa Goldie.
And pushing those boundaries means including more in the campaign than just photographs. The brand is also featuring a constant video stream on calvinklein.com where viewers can watch over 50 cast interviews and see behind-the-scenes footage from the shoot. There’ll also be in-depth editorials on each star and curated Spotify playlists from certain cast members. The bonus media will roll out throughout the season, but until then, indulge yourself in the provocative video and images from Calvin Klein’s fall campaign below.
From: Harper’s BAZAAR US