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Creative director Hedi Slimane has enlisted K-pop star Lisa from BLACKPINK as a Celine global ambassador.

In the campaign images shot by Slimane in Paris, Lisa sports the House’s signature contemporary cool silhouette: Leather jacket, jeans, sequinned jacket and sneakers.

Related article: 6 Beauty Lessons You Can Learn From BLACKPINK’s Lisa

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Not only is Lisa is the the first K-pop star to represent the brand, she’s also the first-ever personality tapped by Slimane to be an ambassador for CELINE.

Related article: Blackpink’s Lisa Is Asia’s Most Beautiful Woman

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“To me, Celine is unrivalled, and Hedi Slimane has such a multifaceted talent—from clothing design to photography. He creates this rare, incredible, and desirable world through his vision. I’m always inspired by his work. It’s truly an honour and pleasure to be able to work with Hedi as Celine’s first ambassador,” says Lisa in a press statement.

Related article: BLACKPINK’s 10 Most Iconic Outfits Over The Years

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