Following the presentation of its Cruise 2021/22 collection in Dubai, the house of Chanel hosted a masterclass dedicated to sharing its values in the art of creation. 

Presented by the President of Chanel’s Fashion Activities Bruno Pavlovsky to 150 future graduates of five major fashion, art, design and management schools based in Dubai and Abu Dhabi, the topics in discussion centred around some of the industry’s most pressing questions in the zeitgeist, which included an elaboration of how the luxury label’s production model adapted to the pandemic’s challenges, as well as an emphasis on the importance of engagement to the local clientele in all markets. 

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President of Chanel’s Fashion Activities Bruno Pavlovsky hosting a masterclass moderated by Tyler Brûlé, Chairman and Editorial Director of Monocle magazine.

The conversation also highlighted the roles of artisans in Chanel’s le19M establishment — a collective that houses “eleven resident maisons d’art and their six hundred artisans and experts working for Chanel and other great names in luxury.” Namely, these maisons d’art consists of textile masters Lesage (including its embroidery academy and Lesage Intérieurs), master embroiderer Montex (including its décor arm MTX), shoemaker Massaro, feather and flower artisan Lemarié, milliner Maison Michel, pleater atelier Lognon, fabric house Paloma, goldsmith Goosens, and intimate wear and swimwear label Eres

Paying homage to its dedication to savoir-faire, this masterclass is an exercise of Chanel’s desire to advance its values to the future of fashion.