Chanel has partnered with the Deauville American Film Festival, which will take place this September.
The event is the biggest celebration of American cinema in Europe and was established in 1975 in the French town of Deauville.
For the 45th edition this year, Catherine Deneuve – a former face of Chanel No.5 perfume – will head up the main jury, while Chanel ambassador Anna Mouglalis will lead the jury for the Prix de la Révélation, which recognises up-and-coming talents.
“Cinema — its most talented actresses and boldest directors — is intrinsically linked to the history of Chanel and has been since its founder Gabrielle Chanel,” the brand said in a statement about the news via WWD.
This is not Chanel’s only commitment to the world of film. The fashion house also sponsors the Tribeca Chanel Women’s Filmmaker Programme and also hosts an annual pre-Oscars party. In 2017, Chanel took over from Chaumet as the official partner of the Césars, commonly known as “the French Oscars”.
In addition to this, the brand has close relationships with numerous Hollywood actresses, including Kristen Stewart, Margot Robbie and Penelope Cruz, whom they more often than not dress for the red carpet.
The 2019 Deauville American Film Festival will be held from the 6th to the 15th September.
This article originally appeared on Harper’s BAZAAR US.