Chloé Turns The Heat Up In Their SS16 Ad Campaign

Take a wild trip: Chloé’s SS16 campaign takes us straight to the vibrant, bustling streets of Buenos Aires through photographer Theo Wenner‘s lens. Capturing the electric spirit of the city and the carefree essence of the brand’s spring collection, the campaign reflects the Chloé girl’s fresh mood for the new season.

“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season,”said Clare Waight Keller, Creative Director of Chloé . “Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens.  Likewise, I wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl.”

The campaign launches models Céline Bouly and Ari Westphal as the brand new faces of Chloé, alongside returning models Antonina Petkovic and Ilvie Wittek.

By Tanvi Rajvanshi

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