For decades, Chloé has charmed women far and wide (they even have a #chloeGIRLS hashtag on Instagram) with its effortlessly feminine aesthetic with a touch of bohemian flair. And the good news for die-hard Chloé fans in Singapore is: The French luxury label has finally reached our shores and made Marina Bay Sands its home.
One can expect the fresh new space to be in the brand’s favourite colour palette of rose beige, with hints of white and mustard. Luxury handbags and small leather goods will greet customers at the boutique’s store front; while the season’s latest ready-to-wear pieces, jewellery, sunglasses and scarves will be displayed proudly as one steps deeper into the boutique. Furnishing the interior are polished natural brass accents to complement the stone and golden spider marble flooring. Trying on the apparel will also be an elegant experience, with its boudoir-style fitting rooms sealed with sliding doors, and curtained with textile screenings.
Celebrating the boutique’s launch, Chloé has also created 8 exclusive pieces of the much-coveted Faye bag (shown above). This time, the label that has made It bags (seen on the likes of stylish A-listers like Nicky Hilton, Rosie Huntington-Whiteley, Reese Witherspoon, and Chrissy Teigen) out of the Paddington, Paraty, Marcie, and of course the Faye to name a few , will have the updated Faye bag designed specially with vibrant leather and suede patchwork in the likeness of orchid blooms and phoenixes which expresses the icons of Singapore. Apart from the gorgeous metallic hardware, the signing of its first landmark boutique’s address on the bag also adds a special finishing touch to this ultra chic must-have.
Chloé is located at: 2 Bayfront Avenue, #B1-118-120, The Shoppes at Marina Bay Sands. Telephone: 65 6634 0281
By Syed Zulfadhli