Photo: Courtesy of H&M
siwon choi, liu wen, H&M, CNY 2016
Fresh from their starring turn as lovebirds in the hit reality television series, Let's Fall In Love, Korean singer/actor/all-around heartthrob Siwon Choi and lovable supermodel Liu Wen are back together again—this time for H&M's 2016 Chinese New Year campaign. Reprising their roles as beaus in the campaign, the couple will be featured in outdoor, print and online campaigns, dressed in the Swedish fast fashion retailer's 2016 Chinese New Year collection.
“Chinese New Year is definitely one of the biggest and most celebrated occasions for all Chinese around the world. I am proud to be part of this exciting H&M regional campaign as it totally resonates with my spirit of celebration during this special festive season. Through our campaign, we hope to exude love and happiness in this festivity,” says Liu Wen.
Photo: Courtesy of H&M
siwon choi, liu wen, H&M, CNY 2016
The H&M Chinese New Year 2016 collection will be available from 28 January 2016, and will be launched exclusively in nine markets in Asia: China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.
Text by Pakkee