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Coach Spring/Summer 2023 Is Rooted In The Now

Coach Spring/Summer 2023 Is Rooted In The Now

Filled with real, unfussy clothes that the youths of today would want to wear.

Coach SS23
Coach SS23

Photo: BFA

The latest Coach show opened with a mise-en-scène: The setting was a New York City pier, the time frame uncertain, though it was clear it was a romantic look back at the past, awash in rosetinted hues. Out came frolicking the young and the beautiful—a mish-mash of all-American archetypes.

Related article: All The Looks From Coach Spring 2023

With the mood set, the actual fashion show commenced. Unlike the opening segment, this was rooted in the now, filled with real, unfussy clothes that the youths of today would want to wear. For a while now, Stuart Vevers has been steadily leaving behind the folksy, prairie-inflected aesthetic of his early Coach days.

Related article: Watch The Coach Spring 2023 Show Here

Coach SS23

Photo: BFA

Coach SS23

Coach SS23

Photo: BFA

Coach SS23

This tightly-focused collection is his sharpest departure yet, with leather taking the bulk of the spotlight. First came beat-up leather coats in oversize proportions, which looked equally cool worn with bare legs or cropped flares. Next, Vevers segued into swaddling, creamy Aran knits, patched with colourful threads that lent them a naive air. He followed up with gingham babydoll dresses and some varsity-themed pieces (all worn with distressed high-top sneakers or colourful jelly sandals) before going back to leather vests, dresses and coats—beautifully patchworked together from Coach deadstock.

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