Finding the perfect pair of jeans is one of the greatest shopping feats known to womankind (not to be dramatic or anything). It is an ongoing endeavour, and one that is definitely worth every effort. From fit to fabric to silhouette, finding a flattering pair can be a daunting task.
When it comes time to give your denim collection an update, consider fit before all else. Other details fall short when the jean you’ve invested in doesn’t highlight your figure and you don’t feel comfortable wearing it. Brands like The Feel Studio offer a thorough fit guide with a series of questions to assess the perfect size for your body and preference in fit, and radically, the Studio offers only one style.
To help you navigate the overwhelming options of true blues out there, we’ve curated a list of fashion girls’ go-to denim brands stocking the best styles of the moment. From 100 percent sustainable premium cotton to the most flattering cut for your body type to rising denim brands you may not have heard of yet, consider this your guide to finding the next pair of jeans you will live in day in and day out.
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1. The Feel Studio Inc.
The Feel Studio launched with only one style in mind: the straight leg, no-stretch Genuine Jean. Based on the guiding principle that you really only need one pair of good jeans in your closet, this jean can be worn snug, relaxed, or oversized. And with the assistance of its fit guide and care instructions, you can find and maintain your perfect pair.
2. The Genuine Jean
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3. Trave Denim
Having just launched in 2017, Trave is a rising denim brand to put on your radar. Though the label first started as a small curation of jean styles, it has since expanded into denim jackets and skirts too. For those on the hunt for the perfect ’70s cut or flattering high waist, Trave is worth discovering.
4. Berit – Straight Shooter
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A staple among fashion editors and industry insiders, Khaite offers polished takes on denim that can be worn to a meeting or on your weekend stroll. From the perfect high-waisted cropped flare to a refined denim short that hits right above the knee, there is a style suitable for even the most jean averse. Designer Catherine Holstein launched the brand in 2016 with denim and knitwear as its pillars, and has grown the brand with full ready-to-wear and accessories collections, complete with lust-worthy boots and buttery leather bags.
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6. Danielle Rigid High-Rise Straight-Leg Jeans
Founded by women and designed for women, Amo is your go to for relaxed fits and faded shades echoing vintage styles with modern tweaks. Built on the ethos that each pair is meant to get better with wear and sustainable principles in mind, the brand introduced Rework, which includes styles made of repurposed fabric that are manufactured with zero waste. Even more, the brand donates 20 percent of proceeds to the Natural Resources Defense Council.
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8. Straight-Leg Jeans in Sea Salt
9. Mother Denim
From subtle frayed hemlines to track pant-inspired jeans, Mother has plenty of denim for the fashion girl who likes to have fun—but it’s also mastered the classics too. There’s a reason the brand is a favorite of just about every model off duty and a growing number of A-listers. Also, it makes the chicest face masks from deadstock fabric that are 100 percent cotton, with a portion of revenue contributed to No Kid Hungry.
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10. The Rambler Cropped Ankle Jeans
11. Slvrlake Denim
Founded in L.A., this new luxury denim brand is one to watch. Ranging from high-rise straight-leg styles to wide-leg jeans, its streamlined and minimal designs are perfect for those who are looking for classic denim that will never go out of style.
12. London Cropped Straight-Leg Jeans
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Australian brand Nobody Denim is designed and produced in Melbourne incorporating sustainability and social impact in the development of its collection. Known for its loose silhouettes and minimal details, the brand has been around since 1999 weathering the numerous trends in the denim sphere with its no-frills, lived-in feel of each design. It’s the jean that you put on time and time again.
14. Frankie Denim Shorts
Following a 2016 relaunch, Goldsign is quickly rising as a major denim brand to watch. The brand’s trousers-meets-jeans are a cool alternative for those who aren’t into constricting, skintight denim. Plus, the brand’s cream and ultra-light wash styles lend a fresh take to the classic blue jean.
16. The Nineties Boot High-Rise Jeans
17. Eve Denim
When you imagine the aesthetic of French-girl chic, you think of perfectly tousled hair, barely there makeup, and the best-fitting jeans. For anyone aspiring to capture this look, Eve Denim is your go-to, from Brigitte Bardot-esque shorts to five-button culottes made of premium denim from the world’s finest and sustainable Italian mill, Candiani. There may be a heftier price tag attached to each pair, but they’re definitely worth the quality. Wear them, live in them, and pass them down to the next generation.
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18. Charlotte Cropped High-Rise Wide-Leg Jeans
19. Good American
One of the most inclusive denim options on the market, Good American offers a size range of 00 to 24. The Khloé Kardashian—and Emma Grede—helmed brand has a variety of fits and denim collections, including a Curve collection that caters specifically to those with curvy thighs and hips. Further, the brand’s site allows you to view any pair of its jeans on different-size models to get a better idea of how they’ll look on you.
20. Good Curve Skinny Crop Chewed Hem
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For those nostalgic for the fit of vintage jeans, this Californian brand has become a favourite among the fashion set for its upcycled denim. Reconstructing old pairs of Levi’s, Re/Done puts a modern twist on vintage denim—meaning you don’t have to sift through your local thrift store to score the perfect pair of throwback jeans. The bottoms, which have scored the approval of Cindy Crawford and Gigi Hadid, mostly range in price from $200 to $350.
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22. Comfort Stretch High-Rise Stovepipe Jeans
23. Citizens of Humanity
Whether you’re in the market for colourful jeans, white denim, or true blues, Citizens of Humanity does it all, and they are all very flattering. Along with a vast selection of jeans, the brand also does denim jackets, skirts, and more—making it a trusty, timeless option among the fashion crowd.
24. Flavie High-Waist Trouser Jeans
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25. CIE Denim
For those looking for sustainable jeans, this newly launched brand uses both recycled and sustainable denim, along with deconstructed vintage jeans. Designed and handmade by founder Kelcie Schofield in New York, CIE Denim takes an “upside-down” approach—which most notably takes form in its reconstructed jeans that are quite literally upside down.
26. Sonic Jean
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29. J Brand
Chances are you’ve heard of J Brand, and there’s a reason for it. The brand constantly dishes out new denim collaborations with fashion insiders like Elsa Hosk and Stephanie Shepherd. But along with the trend-driven collabs, it also boasts a classic range of flattering jeans that will remain timeless.