A conversation which has dominated the fashion industry over the past few years has centred around how to tackle the environmental issues embedded within it. Yet, despite most designers admitting that something needs to be done, little agreement has been reached so far on exactly how to enact real change. We may be one step closer to that this week though with a number of major fashion brands signing an open letter which proposes a clear plan to transform the fashion industry.
Signed by the likes of Dries van Noten, Erdem Moralioglu, Gabriela Hearst, Joseph Altuzarra, Tory Burch, Craig Green, and the designers behind Proenza Schouler, the letter presents an idea to shift the structure of the fashion seasons.
“Put the autumn/winter season back in winter (August/January) and spring/summer season back in summer (February/July). Create a more balanced flow of deliveries through the season to provide newness but also time for products to create desire. Finally, discount at the end of the season in order to allow for more full-price selling – January for autumn/winter and July for spring/summer.”
In addition to this, the proposal hopes to “review and adapt fashion shows” as well as “making use of digital showrooms” and encouraging “less travel” and “less waste in fabrics and inventory”.