Dior Is Everywhere All Of A Sudden

From the Guggenheim to Marrakech to Netflix, the brand has been inescapable this fall.

Dior Christmas Lights
Dior Christmas Lights

Photo: Dior

Dior Christmas Lights

Dior has been inescapable for the past couple weeks. In New York earlier this month, celebrities like Norah Jones, Maye Musk, and Alexandra Daddario could be seen flitting around East 89th Street in Dior gowns for the house’s final International Gala at the Guggenheim. In London, motifs from the cruise 2023 collection—compass roses, lucky stars, and sparkling florals—were reimagined as Christmas lights in the windows of Harrods for The Fabulous World of Dior, marking the first time in history a brand has ever taken over the display of the iconic London department store. And on every recent red carpet, Dior’s presence has been ubiquitous.

Anya Taylor-Joy’s outfits for The Menu press tour have been reposted all over the Internet, but none have been more talked about than her two Dior looks. For the New York premiere of the movie, she wore a crinoline skirt and fishnet laser-cut gloves as seen on the spring 2023 runway. And for the Harper’s BAZAAR UK Women of the Year Awards, the actress opted for a lace bralette and matching hoop petticoat from the same collection.

At the Marrakech International Film Festival, Isabelle Huppert upstaged everyone in a Dior couture black pleated silk hooded coat and a spring 2018 tuxedo gown. For the Academy’s 13th Governors Awards, Jennifer Lawrence opted for black tulle from Dior spring 2023, and Michelle Williams wore red silk chiffon from Dior fall 2022. But one of our favorites of the year has to be Maye Musk's look for the Guggenheim International Gala, a crisp and classic top with a belt that cinched at the waist worn with a matching skirt, accessorized with crystal embellished mary Jane heels and a black Lady-D joy bag.

Maye Musk tried to pin down the brand’s appeal while getting ready, a feat made so easy by the outfit she claims it only took 15 minutes. “The Dior team showed me five outfits designed by Maria Grazia Chiuri, and I asked them to show me their favorite outfit to start the fitting,” she said. “They chose this stunning skirt and top that fit perfectly. The material felt so rich and smooth that I felt like a princess. I didn’t need to go through the other outfits. I felt comfortable and elegant.” Her look was the perfect demonstration of why Dior has been everywhere this season.

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Maye Musk Dior Guggenheim International Gala

Maye Musk wearing Dior for the Guggenheim International Gala. Photo: Dior

Maye Musk Dior Guggenheim International Gala

In her six years helming the house, Maria Grazia Chiuri has modernized its fantastical looks and created a vision of practical luxury. Her work is often lauded for being easy to wear, but at the same time, as Musk suggested, it has the ability to make you feel like a princess, whether you’re reigning over a gala or just the mundane tasks of everyday life. Muske admitted to being drawn to the skirt because of how it folded, “I haven't worn something like that before.” This newness has become a signature of Chiuri's work, which helps transport the wearer to another world entirely.

Maybe people especially want to feel like royalty right now after two years of barely dressing up. Or maybe the newest season of The Crown is to blame—as expected, it features plenty of Dior. The Lady Dior bag was, after all, famously named after Princess Diana herself, who was first seen wearing the bag in 1995. In the newest season of The Crown, actress Elizabeth Debicki emulates Princess Diana so well it may make you gasp, and she naturally holds a Lady Dior bag while she does it. And while wearing the iconic accessory is the closest most of us will get to truly emulating royalty, red carpet stars clearly also love the Lady D-Joy bag, which is just a more streamlined Lady Dior for woman on the go like Muske herself.

Related article: Elizabeth Debicki Delivered The Grace Of A Princess At The World Premiere Of ‘The Crown’ Season 5

Maye Musk Dior Guggenheim International Gala

Muske holding a Lady-D joy bag ahead of the Guggenheim International Gala. Photo: Dior

Maye Musk Dior Guggenheim International Gala

Whatever it may be, Dior has truly been everywhere this fall. And we bet there’s far more in store for 2023.

This article originally appeared on Harper's BAZAAR US.

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