Dior Honours Its Flagship’s Iconic Address With The 30 Montaigne Bag

It has become Instagram's 'It' Bag

Jennifer Lawrence

Jennifer Lawrence is the face of Dior’s Fall 2019 campaign. Photo: Courtesy

Dior has launched a capsule collection named 30 Montaigne comprising iconic Dior looks and the 30 Montaigne bag as a tribute to the House’s iconic and emblematic address in Paris. The flagship has always held a special place in Christian Dior‘s heart—the couturier admired the little townhouse of its timeless beauty, which he deemed to be “on a scale as modest as his dream was ambitious”. Determined to make the townhouse his own as soon as he set eyes on it, he unveiled the couture house just a few weeks shy of Dior’s debut show in December 1946. The beating heart of Dior remains at 30 Avenue Montaigne till this day.

Dior's headquarters

Outside 30 Avenue Montaigne, the House of Dior in Paris. Photo: Dior

The 30 Montaigne bag has been seen all over Instagram, sported on the likes of Chiara Ferragni and Olivia Culpo. Created by Maria Grazia Chiuri as part of the capsule collection, the sleek box bag comes in the Dior Oblique canvas or luxurious calfskin leather in various colourways, features an oversized CD clasp and the 30 Montaigne signature embossed on the back. With an adjustable strap the bag can be held in the hand, worn on the shoulder or across the body. As versatile as it can get.

Scroll through to see the bags from the 30 Montaigne line, now available at all Dior ladies boutiques in Singapore.

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