Dior Launches A New Instagram Filter

It’s not the first time the House has ventured into AR

Karlie Kloss and Natalia Vodianova

Karlie Kloss and Natalia Vodianova try out Dior’s AR filter on Instagram. Photo: Courtesy

If you follow Dior on Instagram, you might be pleasantly surprised to find a new addition to your collection of IG story filters. The luxury fashion House recently teamed up with creative content studio The Mill to launch an AR filter on its Instagram account, allowing followers to visually try out the DiorSolight Sunglasses range.

Exclusive to followers of Dior, the filter maps a virtual model of both the new sunglasses and its double headband products onto the users face, allowing them to visualize how they might look in the products without physically having to try them on.

Dior filter

The new Dior Instagram filter in action

It’s not the first time the House has ventured into AR – they launched a similar filter last September to promote their DiorColourQuake sunglasses. As Dior continues to break the barriers between designer and consumers, it is revolutionizing the way we shop and the way we once played dress up.

Interested to see how you look in the DiorSolight Sunglasses? It’s a mere tap away.

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