Onitsuka Tiger SS19
Photo: Courtesy

Founded in 1949, Onitsuka Tiger has always been at the forefront of creativity, comfort and innovation. The iconic lifestyle brand melds Japanese heritage, craftsmanship and modern flair—which translates into timeless shoes, apparel and accessories.

Fans and fashion enthusiasts will be pleased to know that Onitsuka Tiger has launched its very own e-commerce website, and here’s why you’ll want to check it out:

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Your One-Stop Fashion Destination

If you’re looking for something understated yet unique, or something to express your individuality, look no further. Besides serving up one-of-a-kind products, Onitsuka Tiger’s e-commerce website offers online exclusives, easy browsing and seamless check-outs for a fuss-free shopping experience.

Exclusive Drops And Latest Style Updates

You can now get the latest updates and shop the brand’s freshest collection drops, including the SS19 Summer of Love and OK Basketball collections:

SS19 Summer of Love Collection

For the brand’s SS19 Summer of Love Collection, Creative Director Andrea Pompilio reinterpreted shapes and techniques from the Onitsuka Tiger archives with an European take, mixing and mashing it up with new creations. The resulting collection is a dialogue between the old and new, and a fusion of different cultural elements expressed through materials, prints and graphics.

Related article: Designer Andrea Pompilio Really, Really Wants You To Borrow Shoes From The Boys This Season

OK Basketball

Onitsuka Tiger OK Basketball
Photo: Courtesy

Inspired by retro basketball court shoes, the OK Basketball model has a classic look and a modern fit. The OK Basketball MT is an updated model based on the basic basketball shoe model of the company introduced in 1950, while the OK Basketball Lo is the low-cut version.

With convenience on-the-go, nothing should stop you from adding a piece of Onitsuka Tiger to your wardrobe.

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Prices range from $9-$199 for accessories, $49-$299 for apparels, and $129-469 for shoes. Shop here now.