With over 800 stores in 76 countries across Europe, America and Asia, Massimo Dutti is already making waves around the world. Founded in Spain in 1985 as a men’s fashion brand, it expanded to include womenswear in 1995.

The world (of Massimo Dutti) is at your fingertips—literally

Photo: Massimo Dutti

For the Spring Summer 2021 Women’s collection, expect delicate and sharp silhouettes that will elevate your style quotient instantly. Modern and elegant at the same time, top-notch materials such as premium-quality cotton and linen, as well as feminine shades of terracotta and nude feature prominently in this collection.

Come 27 April 2021, Massimo Dutti is making yet another splash with the launch of its first online store in Singapore at www.massimodutti.com, also available on its mobile app (free on Google Play and the Apple App Store). 

Showcasing the complete range of womenswear and menswear (identical to the collections at its brick-and-mortar stores), you will be able to shop to your heart’s content conveniently on their new interactive digital platforms. With just the click of a button, get yourself decked out in the latest fashion from top to toe.

Photos: Massimo Dutti

Designed to create a seamless online retail experience, you can interact intuitively with their products in various sections and categories. Its helpful geo-location service also lets you find the nearest physical store within your vicinity. 

For value-added content, the brand has even curated an insightful lifestyle segment called PAPER. With inspiring editorials and articles on trends, collections, runway shows and limited-edition capsule collections, the world of Massimo Dutti online is more than just an e-commerce store; it is also an educational hub for fashionistas who want to keep up to date with the latest fads and trends. 

Snazzy style for the active woman

Who says you cannot look swanky and stylish while working up a sweat? With the trendy athleisure collections from renowned Spanish label Massimo Dutti, channel your inner fitness—and fashion—goddess while you firm up your body and burn off those calories.

Modern and chic, Massimo Dutti’s smart athleisure collections are as versatile as they are hot to trot. Their activewear apparels are designed to maximise comfort and offer a full range of motion so you can move with ease while showing off your curves in all the right places. 

Massimo Dutti Active Soft SS21
Photo: Massimo Dutti

In fact, these fashionable pieces are not just for the gym. Its latest collection, Active Soft SS21, redefines streetwear and deftly combines optimal functionality with on-trend fashion to take you from the gym to the office or a romantic date without skipping a beat. 

Massimo Dutti Active Soft SS21
Photo: Massimo Dutti

From leggings, shorts and baggy trousers to sports shirts, tops and sweatshirts, the Active Soft SS21 collection has something for every woman. Featuring an elegant colour palette that includes neutrals like white, black, navy blue and grey to contrasting shades like vibrant orange, each garment is made with high-quality materials such as organic cotton, while the latest technology ensures the fabrics are breathable, quick-drying and anti-wrinkle.

Massimo Dutti Active Soft SS21
Photo: Massimo Dutti

With the popularity of activewear on the rise, these adaptable pieces can be easily incorporated into your everyday wardrobe. Whether you are working out or heading out, Massimo Dutti’s sleek activewear is hitting it out of the ballpark in both fashion and comfort. For the style-conscious, their exclusive selection also includes classy bags, hats and yoga mats with practical matching carriers to help complete your athletic look in style. 

Put your best foot forward—virtually

Now that you’ve got the workout gear down pat, don’t forget to pay attention to your footwear as well. Wearing the right shoes is imperative to ensuring proper alignment and arch support while you are exercising (or simply running around town!). Thankfully, Massimo Dutti’s Active Soft SS21 collection includes a selection of trendy trainers that are ready to accompany you on any journey you choose to embark on. 

The Shoe Experience (Photo: Massimo Dutti)

Not sure what fits you best? Try them on for yourself—right in the comfort of your own home! Yes, you heard right. With their unique “Shoes Experience”, Massimo Dutti offers an innovative product selection system that lets you try on casual-sport footwear collections without having to set foot outside your house. 

Using augmented reality, this cutting-edge technology lets you preview the latest shoes with just one click on its iOS and Android apps. Once you have chosen a model from its Women’s (or Men’s) collections, point your mobile device’s camera on your feet and let the magic of augmented reality put those online shoes onto your feet. How’s that for being on top of the latest trends?

Being at the forefront of fashion as well as technology, the exclusive “Shoes Experience” will take your digital shoe-shopping experience to new heights and make your online excursion truly one-of-a-kind. What’s more, you can even publish the results of the superimposed footwear on social media, allowing you to showcase the model you just “tried on” in real-time! 

Free shipping all day on 27 April 2021

Photo: Massimo Dutti

Discover the wonderful world of Massimo Dutti online! To celebrate the launch of its new online store, get free delivery with every qualifying purchase made on 27 April 2021. Only at www.massimodutti.com and its mobile app (available on Google Play and the Apple App Store). 

Brought to you by Massimo Dutti