Dreams And Reality Collide In Gucci’s SS16 Ad Campaign

Alessandro Michele takes us to surreal Berlin with Gucci’s SS16 ad campaign – where anything is possible, including skateboarding through the corridor of a shopping centre whilst clutching a stuffed peacock. German 80s pop culture inspires this campaign, photographed by Glen Luchford. He captures a carefree, no-holds-barred kind of tone that also plays with contrasts. The models are adorned in luxurious materials and vibrant colours, yet they carry with them a certain melancholia. Berlin becomes the perfectly whimsical stage for poetic representations of youth culture.

By Tanvi Rajvanshi

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