Dua Lipa is reigning the pop charts today. Just look at her newest album Future Nostalgia — it received overnight traction as the most-streamed album in a day by a British female artist globally in Spotify history (with over 4.5 billion streams to date). With that. she holds the title as the biggest female artist in the world on Spotify with several chart-topping hits. Besides casting her influence in the music world, she is also an avid advocate for gender equality.

Now, Dua Lipa is taking over the fashion world. Today, she officially joins the tribe of German streetwear label, PUMA with plans to collaborate on a slew of exciting global campaigns and inclusive initiatives that are geared towards inspiring women worldwide.

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Credit: Courtesy of PUMA

“I am so excited to announce my partnership with PUMA,” says Dua Lipa. “From performance rehearsals to hiking in the hills, it’s important to feel comfortable & look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my PUMA family.”

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In celebration of her latest partnership, Dua Lipa will be going on a global concert tour together with American Express and presenting sponsor, PUMA who will be offering up a limited batch of discounted tickets for her “Studio 2054” virtual performance.

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