MSGM's Massimo Giorgetti
MSGM’s creative director Massimo Giorgetti

Emilio Pucci’s top spot certainly didn’t stay vacant for long. Hot on the heels of the announcement that ex-occupant Peter Dundas was taking over Roberto Cavalli, Emilio Pucci this morning announced its new Creative Director will be Milan-based MSGM‘s designer Massimo Giorgetti.

Revered for his irreverent approach to design and boldness with colour, expect Giorgetti to bring an element of play to Pucci.

© Emilio Pucci
© Emilio Pucci


“Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of designers,” a statement for Emilio Pucci said. “Hailed by the international press as one of Italy’s most talented young designers, Giorgetti emerged on the fashion scene with a maverick aesthetic that gravitattes towards irreverent, joyful prints and bold colour.”

Giorgetti — who kickstarted his career outside fashion, as a DJ and an accountant —  will continue to design for his own label alongside his work at Pucci, splitting his time between Milan, where MSGM is based, and Florence. The 38-year-old will show his first Pucci collection at Milan Fashion Week this coming September.