Emilio Pucci Hires Massimo Giorgetti

The MSGM designer has been appointed creative director of Emilio Pucci

MSGM's Massimo Giorgetti

MSGM’s creative director Massimo Giorgetti

Emilio Pucci’s top spot certainly didn’t stay vacant for long. Hot on the heels of the announcement that ex-occupant Peter Dundas was taking over Roberto Cavalli, Emilio Pucci this morning announced its new Creative Director will be Milan-based MSGM‘s designer Massimo Giorgetti.

Revered for his irreverent approach to design and boldness with colour, expect Giorgetti to bring an element of play to Pucci.

© Emilio Pucci

© Emilio Pucci


“Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of designers,” a statement for Emilio Pucci said. “Hailed by the international press as one of Italy’s most talented young designers, Giorgetti emerged on the fashion scene with a maverick aesthetic that gravitattes towards irreverent, joyful prints and bold colour.”

Giorgetti — who kickstarted his career outside fashion, as a DJ and an accountant —  will continue to design for his own label alongside his work at Pucci, splitting his time between Milan, where MSGM is based, and Florence. The 38-year-old will show his first Pucci collection at Milan Fashion Week this coming September.

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