ENHYPEN Is Prada's Newest Brand Ambassador
Stay tuned for more on this latest tie-up between K-pop and fashion.
Italian luxury house Prada has just announced boy band ENHYPEN as their latest brand ambassador. The seven-member sensation, including Ni-ki, Jungwon, Sunghoon, Heeseung, Sunoo, Jay and Jake, made headlines when they first attended Prada's Fall 2023 menswear show during Milan Fashion Week back in January.
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The announcement doesn't come as a complete surprise, considering the members sat front row and were the only Korean artists in attendance. Moreover, they've been sporting the brand's clothes for a while now.
Photo: Getty Images
ENHYPEN
According to a report by WWD, the group said “We’re delighted and honoured to be a part of this partnership as new brand ambassadors of Prada. The synergy Prada and ENHYPEN will create is something we’re very excited to witness and greatly looking forward to.”
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Prada's announcement is the latest in a slew of luxury brand appointments involving Korean stars this year, from BTS' Suga and Valentino to NewJeans' Haerin for Dior.