What can you do in 90 minutes? Your answer might be: Take a spin class, or wait for your Deliveroo order to arrive, but for online fashion retailer Farfetch, that time is now being channeled towards something far more productive.
Partnering exclusively with buzzy Italian luxury label Gucci, Farfetch is rolling out its ‘Store to Door in 90 Minutes’ program on a select edit of products such as the Dionysus bag, the GG Marmont quilted top handle bag, as well as some ready-to-wear pieces. Just place your order on the Farfetch website or app, and they will deliver it to you in the time taken to or watch three episodes of Grace and Frankie on Netflix.
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“Time is the new luxury and one that we all want more of,” explained José Neves, CEO and founder of Farfetch. “At Farfetch we want to give that luxury back to our customers by making as many delivery options available as possible. If you need just the right dress or pair of shoes for dinner that night, we can make sure you have it wherever you are.”
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Gucci President & CEO Marco Bizzari added, “This service represents the type of new service level that the luxury fashion industry needs to embrace in order to meet the ever-increasing expectation among luxury customers today, for an outstanding level of service that is flexible and seamless across channels and geographical locations.”
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However, if you’re hoping to try out the service, it is currently only available in the following 10 global cities: London, New York, Dubai, Los Angeles, Madrid, Miami, Milan, Paris, Sao Paulo and Tokyo.
Hopefully, they will roll this out worldwide in the coming months. Fingers crossed.