Farfetch Unveils New Bespoke Content Experience

The campaign is fronted by actress Chloë Sevigny

Chloe-Sevigny-Farfetch-Communities-

Photo: Courtesy

Named the ‘coolest girl in the world’ by Jay McInerney more than 20 years ago, the queen of Indie Films, Chloë Sevigny, joins the team at Farfetch Communities, a new venture of the luxury e-retailer. The actress joins a global community of creatives, sartorial icons, stylists and industry icons such as model and activist Adwoa Aboah, and artist and skater Blondey McCoy, in contributing to curating bespoke online content.

With daily editorial content spanning across womenswear, menswear and kidswear, Farfetch is on a mission to offer the world a “new way to explore the world of fashion”. This new initiative will allow people to shop selects and edits carefully chosen by the Farfetch Communities.

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To celebrate the launch, the Golden Globe Winning Actress has compiled a product edit advertising the new range of apparel available on the site. Watch the video below as she discusses her fashion inspiration:

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“My fashion is influenced by the people I see all around me – on the streets of New York, on the subway- I thrive on the diversity I see in the city.  The designs of strong, confident women like Miuccia Prada, Simone Rocha and Vivienne Westwood always excite me so I chose a lot of their looks in my curation.  I’m glad to be part of this Farfetch project and hope to inspire buyers to explore something new and perhaps try designers that they’ve never worn before.” Chloë Sevigny

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